Author: Thomas V. BonomaPublisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 134
Book Description
Industrial Market Segmentation
Author: Thomas V. BonomaPublisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 134
Book Description
Economics Working Papers
Author: John FletcherPublisher:
ISBN:
Category : Economics
Languages : en
Pages : 640
Book Description
The Marketing Book
Author: Michael BakerPublisher: Routledge
ISBN: 1136356843
Category : Business & Economics
Languages : en
Pages : 684
Book Description
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Industrial Marketing Strategy
Author: Frederick E. WebsterPublisher: *Ronald Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Market Segmentation Success
Author: Sally DibbPublisher: Routledge
ISBN: 1136772456
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Industrial Marketing Management
Author: Robert W. HaasPublisher: PWS Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 688
Book Description
The Examination of Potential Segmentation Bases and Channel Order Behavior with a Baseline Multi-echelon Interfirm and Intrafirm Approach
Author: Joseph Patrick WilliamPublisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 592
Book Description
Organizational Buying Behavior
Author: Thomas V. BonomaPublisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Industrial Buying Behavior
Author: Yoram WindPublisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 298
Book Description
Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W TurnbullPublisher: Routledge
ISBN: 1135124272
Category : Business & Economics
Languages : en
Pages : 305
Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.