Author: Eric Ryan
Publisher: Penguin
ISBN: 1101516097
Category : Business & Economics
Languages : en
Pages : 296
Book Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
The Method Method
Author: Eric Ryan
Publisher: Penguin
ISBN: 1101516097
Category : Business & Economics
Languages : en
Pages : 296
Book Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Publisher: Penguin
ISBN: 1101516097
Category : Business & Economics
Languages : en
Pages : 296
Book Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Method As Method
Author: Carlos Rojas
Publisher:
ISBN: 9781478008767
Category : Literary Criticism
Languages : en
Pages : 0
Book Description
In 1960, Japanese scholar of Chinese literature Takeuchi Yoshimi gave a pair of lectures titled "Asia as Method," in which he considered how one might engage with Western theory from an East Asian perspective. Since then, it has been fashionable to use the "X as method" formulation to take what might have otherwise been an object of analysis and use it to elaborate an innovative methodology. Drawing inspiration from the numerous recent books and articles built around that formulation, contributors to this issue propose breaking the linkage between methodologies and objects or phenomena that inspired them and then applying them to a broader array of topics. Essays address the meanings that get left out in the process of translation, artistic representations of garbage, indigenous eco-fiction from Inner Mongolia, the role of cannibalism in a popular Hong Kong television series, and the implications of Taiwan legalizing same-sex marriage. The issue focuses on topics related to China in hopes of reassessing the assumptions that have come to define the concept of "China" and its relationship to the West. Contributors. Yomi Braester, Hsiao-hung Chang, Margaret Hillenbrand, Chun-kit Ko, Belinda Kong, Petrus Liu, Laikwan Pang, Christopher Rea, Carlos Rojas, Shuang Shen, Robin Visser, Lorraine Wong
Publisher:
ISBN: 9781478008767
Category : Literary Criticism
Languages : en
Pages : 0
Book Description
In 1960, Japanese scholar of Chinese literature Takeuchi Yoshimi gave a pair of lectures titled "Asia as Method," in which he considered how one might engage with Western theory from an East Asian perspective. Since then, it has been fashionable to use the "X as method" formulation to take what might have otherwise been an object of analysis and use it to elaborate an innovative methodology. Drawing inspiration from the numerous recent books and articles built around that formulation, contributors to this issue propose breaking the linkage between methodologies and objects or phenomena that inspired them and then applying them to a broader array of topics. Essays address the meanings that get left out in the process of translation, artistic representations of garbage, indigenous eco-fiction from Inner Mongolia, the role of cannibalism in a popular Hong Kong television series, and the implications of Taiwan legalizing same-sex marriage. The issue focuses on topics related to China in hopes of reassessing the assumptions that have come to define the concept of "China" and its relationship to the West. Contributors. Yomi Braester, Hsiao-hung Chang, Margaret Hillenbrand, Chun-kit Ko, Belinda Kong, Petrus Liu, Laikwan Pang, Christopher Rea, Carlos Rojas, Shuang Shen, Robin Visser, Lorraine Wong
About Method
Author: Jutta Schickore
Publisher: University of Chicago Press
ISBN: 022675989X
Category : History
Languages : en
Pages : 323
Book Description
Scientists’ views on what makes an experiment successful have developed dramatically throughout history. Different criteria for proper experimentation were privileged at different times, entirely new criteria for securing experimental results emerged, and the meaning of commitment to experimentation altered. In About Method, Schickore captures this complex trajectory of change from 1660 to the twentieth century through the history of snake venom research. As experiments with poisonous snakes and venom were both challenging and controversial, the experimenters produced very detailed accounts of their investigations, which go back three hundred years—making venom research uniquely suited for such a long-term study. By analyzing key episodes in the transformation of venom research, Schickore is able to draw out the factors that have shaped methods discourse in science. About Method shows that methodological advancement throughout history has not been simply a steady progression toward better, more sophisticated and improved methodologies of experimentation. Rather, it was a progression in awareness of the obstacles and limitations that scientists face in developing strategies to probe the myriad unknown complexities of nature. The first long-term history of this development and of snake venom research, About Method offers a major contribution to integrated history and philosophy of science.
Publisher: University of Chicago Press
ISBN: 022675989X
Category : History
Languages : en
Pages : 323
Book Description
Scientists’ views on what makes an experiment successful have developed dramatically throughout history. Different criteria for proper experimentation were privileged at different times, entirely new criteria for securing experimental results emerged, and the meaning of commitment to experimentation altered. In About Method, Schickore captures this complex trajectory of change from 1660 to the twentieth century through the history of snake venom research. As experiments with poisonous snakes and venom were both challenging and controversial, the experimenters produced very detailed accounts of their investigations, which go back three hundred years—making venom research uniquely suited for such a long-term study. By analyzing key episodes in the transformation of venom research, Schickore is able to draw out the factors that have shaped methods discourse in science. About Method shows that methodological advancement throughout history has not been simply a steady progression toward better, more sophisticated and improved methodologies of experimentation. Rather, it was a progression in awareness of the obstacles and limitations that scientists face in developing strategies to probe the myriad unknown complexities of nature. The first long-term history of this development and of snake venom research, About Method offers a major contribution to integrated history and philosophy of science.
The MELT Method
Author: Sue Hitzmann
Publisher: HarperCollins
ISBN: 0062362933
Category : Health & Fitness
Languages : en
Pages : 284
Book Description
The New York Times–bestselling guide to at-home exercises you can do to live a life free of pain, stress and tension. In this enhanced digital edition of The MELT Method, Sue Hitzmann shows you how to live without pain, illustrating her MELT techniques with 20 instructional videos plus 10 audio clips, so you can listen hands-free while you start your journey toward a pain-free body. In The MELT Method, therapist Sue Hitzmann offers a breakthrough self-treatment system to combat chronic pain and erase the effects of aging and active living—in as little as ten minutes a day. With a focus on the body’s connective tissues and the role they play in pain, stress, weight gain, and overall health, Hitzmann’s life-changing program features techniques that can be done in your own home. A nationally known manual therapist and educator, Hitzmann helps her clients find relief from pain and suffering by taking advantage of the body’s natural restorative properties. The MELT Method shows you how to eliminate pain, no matter what the cause, and embrace a happier, healthier lifestyle.
Publisher: HarperCollins
ISBN: 0062362933
Category : Health & Fitness
Languages : en
Pages : 284
Book Description
The New York Times–bestselling guide to at-home exercises you can do to live a life free of pain, stress and tension. In this enhanced digital edition of The MELT Method, Sue Hitzmann shows you how to live without pain, illustrating her MELT techniques with 20 instructional videos plus 10 audio clips, so you can listen hands-free while you start your journey toward a pain-free body. In The MELT Method, therapist Sue Hitzmann offers a breakthrough self-treatment system to combat chronic pain and erase the effects of aging and active living—in as little as ten minutes a day. With a focus on the body’s connective tissues and the role they play in pain, stress, weight gain, and overall health, Hitzmann’s life-changing program features techniques that can be done in your own home. A nationally known manual therapist and educator, Hitzmann helps her clients find relief from pain and suffering by taking advantage of the body’s natural restorative properties. The MELT Method shows you how to eliminate pain, no matter what the cause, and embrace a happier, healthier lifestyle.
After Method
Author: John Law
Publisher: Routledge
ISBN: 113429431X
Category : Science
Languages : en
Pages : 208
Book Description
John Law argues that methods don't just describe social realities but are also involved in creating them. The implications of this argument are highly significant. If this is the case, methods are always political, and it raises the question of what kinds of social realities we want to create. Most current methods look for clarity and precision. It is usually said that only poor research produces messy findings, and the idea that things in the world might be fluid, elusive, or multiple is unthinkable. Law's startling argument is that this is wrong and it is time for a new approach. Many realities, he says, are vague and ephemeral. If methods want to know and help to shape the world, then they need to reinvent themselves and their politics to deal with mess. That is the challenge. Nothing less will do.
Publisher: Routledge
ISBN: 113429431X
Category : Science
Languages : en
Pages : 208
Book Description
John Law argues that methods don't just describe social realities but are also involved in creating them. The implications of this argument are highly significant. If this is the case, methods are always political, and it raises the question of what kinds of social realities we want to create. Most current methods look for clarity and precision. It is usually said that only poor research produces messy findings, and the idea that things in the world might be fluid, elusive, or multiple is unthinkable. Law's startling argument is that this is wrong and it is time for a new approach. Many realities, he says, are vague and ephemeral. If methods want to know and help to shape the world, then they need to reinvent themselves and their politics to deal with mess. That is the challenge. Nothing less will do.
Tonalization
Author: Dr. Shinichi Suzuki
Publisher: Alfred Music
ISBN: 9781457401190
Category : Music
Languages : en
Pages : 60
Book Description
Dr. Suzuki questioned why all vocalists vocalize every day to improve their voices, but instrumentalists do not do so every day with their instruments. He believes that on any instrument, one needs to practice to make a more beautiful tone. First he talks about playing a beautiful resonant tone with the bow while plucking the string with a finger. When a pizzicato is played, the resonance goes on for a long time. Students should listen to that resonance and play the same kind of clear beautiful sound. He talks about how to make a difference in the tone by using a different bow speed, how to practice to find the resonance point, how to change the weight of the arm on the bow to produce a different kind of tone, and how to change tone color. This book includes all of Dr. Suzuki's basic ideas about tone.
Publisher: Alfred Music
ISBN: 9781457401190
Category : Music
Languages : en
Pages : 60
Book Description
Dr. Suzuki questioned why all vocalists vocalize every day to improve their voices, but instrumentalists do not do so every day with their instruments. He believes that on any instrument, one needs to practice to make a more beautiful tone. First he talks about playing a beautiful resonant tone with the bow while plucking the string with a finger. When a pizzicato is played, the resonance goes on for a long time. Students should listen to that resonance and play the same kind of clear beautiful sound. He talks about how to make a difference in the tone by using a different bow speed, how to practice to find the resonance point, how to change the weight of the arm on the bow to produce a different kind of tone, and how to change tone color. This book includes all of Dr. Suzuki's basic ideas about tone.
The Method
Author: Isaac Butler
Publisher: Bloomsbury Publishing USA
ISBN: 1635574781
Category : Performing Arts
Languages : en
Pages : 545
Book Description
National Book Critics Circle Award Winner, Nonfiction NAMED ONE OF THE BEST BOOKS OF 2022 BY THE NEW YORKER, TIME MAGAZINE, SAN FRANCISCO CHRONICLE, VOX, SALON, LIT HUB, AND VANITY FAIR “Entertaining and illuminating.”--The New Yorker * “Compulsively readable.”--New York Times * “Delicious, humane, probing.”--Vulture * “The best and most important book about acting I've ever read.”--Nathan Lane The critically acclaimed cultural history of Method acting-an ebullient account of creative discovery and the birth of classic Hollywood. On stage and screen, we know a great performance when we see it. But how do actors draw from their bodies and minds to turn their selves into art? What is the craft of being an authentic fake? More than a century ago, amid tsarist Russia's crushing repression, one of the most talented actors ever, Konstantin Stanislavski, asked these very questions, reached deep into himself, and emerged with an answer. How his “system” remade itself into the Method and forever transformed American theater and film is an unlikely saga that has never before been fully told. Now, critic and theater director Isaac Butler chronicles the history of the Method in a narrative that transports readers from Moscow to New York to Los Angeles, from The Seagull to A Streetcar Named Desire to Raging Bull. He traces how a cohort of American mavericks--including Stella Adler, Lee Strasberg, and the storied Group Theatre--refashioned Stanislavski's ideas for a Depression-plagued nation that had yet to find its place as an artistic powerhouse. The Group's feuds and rivalries would, in turn, shape generations of actors who enabled Hollywood to become the global dream-factory it is today. Some of these performers the Method would uplift; others, it would destroy. Long after its midcentury heyday, the Method lives on as one of the most influential--and misunderstood--ideas in American culture. Studded with marquee names--from Marlon Brando, Marilyn Monroe, and Elia Kazan, to James Baldwin, Ellen Burstyn, and Dustin Hoffman--The Method is a spirited history of ideas and a must-read for any fan of Broadway or American film.
Publisher: Bloomsbury Publishing USA
ISBN: 1635574781
Category : Performing Arts
Languages : en
Pages : 545
Book Description
National Book Critics Circle Award Winner, Nonfiction NAMED ONE OF THE BEST BOOKS OF 2022 BY THE NEW YORKER, TIME MAGAZINE, SAN FRANCISCO CHRONICLE, VOX, SALON, LIT HUB, AND VANITY FAIR “Entertaining and illuminating.”--The New Yorker * “Compulsively readable.”--New York Times * “Delicious, humane, probing.”--Vulture * “The best and most important book about acting I've ever read.”--Nathan Lane The critically acclaimed cultural history of Method acting-an ebullient account of creative discovery and the birth of classic Hollywood. On stage and screen, we know a great performance when we see it. But how do actors draw from their bodies and minds to turn their selves into art? What is the craft of being an authentic fake? More than a century ago, amid tsarist Russia's crushing repression, one of the most talented actors ever, Konstantin Stanislavski, asked these very questions, reached deep into himself, and emerged with an answer. How his “system” remade itself into the Method and forever transformed American theater and film is an unlikely saga that has never before been fully told. Now, critic and theater director Isaac Butler chronicles the history of the Method in a narrative that transports readers from Moscow to New York to Los Angeles, from The Seagull to A Streetcar Named Desire to Raging Bull. He traces how a cohort of American mavericks--including Stella Adler, Lee Strasberg, and the storied Group Theatre--refashioned Stanislavski's ideas for a Depression-plagued nation that had yet to find its place as an artistic powerhouse. The Group's feuds and rivalries would, in turn, shape generations of actors who enabled Hollywood to become the global dream-factory it is today. Some of these performers the Method would uplift; others, it would destroy. Long after its midcentury heyday, the Method lives on as one of the most influential--and misunderstood--ideas in American culture. Studded with marquee names--from Marlon Brando, Marilyn Monroe, and Elia Kazan, to James Baldwin, Ellen Burstyn, and Dustin Hoffman--The Method is a spirited history of ideas and a must-read for any fan of Broadway or American film.
Asia as Method
Author: Kuan-Hsing Chen
Publisher: Duke University Press
ISBN: 0822391694
Category : History
Languages : en
Pages : 344
Book Description
Centering his analysis in the dynamic forces of modern East Asian history, Kuan-Hsing Chen recasts cultural studies as a politically urgent global endeavor. He argues that the intellectual and subjective work of decolonization begun across East Asia after the Second World War was stalled by the cold war. At the same time, the work of deimperialization became impossible to imagine in imperial centers such as Japan and the United States. Chen contends that it is now necessary to resume those tasks, and that decolonization, deimperialization, and an intellectual undoing of the cold war must proceed simultaneously. Combining postcolonial studies, globalization studies, and the emerging field of “Asian studies in Asia,” he insists that those on both sides of the imperial divide must assess the conduct, motives, and consequences of imperial histories. Chen is one of the most important intellectuals working in East Asia today; his writing has been influential in Taiwan, South Korea, Hong Kong, Japan, Singapore, and mainland China for the past fifteen years. As a founding member of the Inter-Asia Cultural Studies Society and its journal, he has helped to initiate change in the dynamics and intellectual orientation of the region, building a network that has facilitated inter-Asian connections. Asia as Method encapsulates Chen’s vision and activities within the increasingly “inter-referencing” East Asian intellectual community and charts necessary new directions for cultural studies.
Publisher: Duke University Press
ISBN: 0822391694
Category : History
Languages : en
Pages : 344
Book Description
Centering his analysis in the dynamic forces of modern East Asian history, Kuan-Hsing Chen recasts cultural studies as a politically urgent global endeavor. He argues that the intellectual and subjective work of decolonization begun across East Asia after the Second World War was stalled by the cold war. At the same time, the work of deimperialization became impossible to imagine in imperial centers such as Japan and the United States. Chen contends that it is now necessary to resume those tasks, and that decolonization, deimperialization, and an intellectual undoing of the cold war must proceed simultaneously. Combining postcolonial studies, globalization studies, and the emerging field of “Asian studies in Asia,” he insists that those on both sides of the imperial divide must assess the conduct, motives, and consequences of imperial histories. Chen is one of the most important intellectuals working in East Asia today; his writing has been influential in Taiwan, South Korea, Hong Kong, Japan, Singapore, and mainland China for the past fifteen years. As a founding member of the Inter-Asia Cultural Studies Society and its journal, he has helped to initiate change in the dynamics and intellectual orientation of the region, building a network that has facilitated inter-Asian connections. Asia as Method encapsulates Chen’s vision and activities within the increasingly “inter-referencing” East Asian intellectual community and charts necessary new directions for cultural studies.
Avant-garde as Method
Author: Anna Bokov
Publisher: Park Publishing (WI)
ISBN: 9783038601340
Category : Architectural design
Languages : en
Pages : 0
Book Description
"The groundbreaking new study on the early Soviet Union's Higher Art and Technical Studios, known as Vkhutemas, and their pioneering curriculum that has been a source of inspiration for generations of architects, designers, and artists until the present day."--Provided by publisher.
Publisher: Park Publishing (WI)
ISBN: 9783038601340
Category : Architectural design
Languages : en
Pages : 0
Book Description
"The groundbreaking new study on the early Soviet Union's Higher Art and Technical Studios, known as Vkhutemas, and their pioneering curriculum that has been a source of inspiration for generations of architects, designers, and artists until the present day."--Provided by publisher.
Who
Author: Geoff Smart
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.