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Author: Leatrice Eiseman Publisher: Hand Books Press ISBN: 9780971401068 Category : Art Languages : en Pages : 144
Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Leatrice Eiseman Publisher: Hand Books Press ISBN: 9780971401068 Category : Art Languages : en Pages : 144
Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Marcel Danesi Publisher: Canadian Scholars’ Press ISBN: 9781551302508 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.
Author: Charles T. Meadow Publisher: Scarecrow Press ISBN: 1461669677 Category : Social Science Languages : en Pages : 268
Book Description
A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.
Author: Nancy Bonvillain Publisher: ISBN: 9780130104298 Category : Language Arts & Disciplines Languages : en Pages : 420
Book Description
For courses in Language and Culture, Anthropological Linguistics, and Language and Communication. Using data from cultures and languages throughout the world to highlight both similarities and differences in human languages this text explores the many interconnections among language, culture, and communicative meaning. It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.
Author: Randall Manning Publisher: ISBN: 9780578365978 Category : Languages : en Pages :
Book Description
The most comprehensive Texting Dictionary to date. This pocket size reference book lists over 1500 symbols and acronyms used by the mainstream texting public. This book helps us identify and understand the latest language used by kids to grandparents today. Sentences and phrases are compressed into acronyms, abbreviations and symbols. This is the latest edition on the market today. Though it is edited for all ages, it is the most complete Texting Dictionary to date.
Author: Michelle A. McSweeney Publisher: Routledge ISBN: 135139195X Category : Language Arts & Disciplines Languages : en Pages : 130
Book Description
This book provides a comprehensive linguistic exploration of textism use by bilingual young adults, illustrating the function of alternative and creative linguistic features and their role in conveying tone through text. Drawing on a corpus of nearly 45,000 text messages donated by bilingual young adults in New York City, this volume explores the ways in which the use of texting features such as ‘lol,’ emojis, abbreviations, and acronyms is systematic and essential. In part, toward the aim of exposing the tensions bilinguals face navigating a platform that preferences monolingual language practices, the book highlights creativity as a means of both constructing meaning and performing identity for bilingual youths. These findings are extended to explore the role texting plays in communication and identity construction in contemporary society more generally. This volume extends the boundaries of emerging research on language and digital communication, and will be of particular interest to graduate students and scholars in computer-mediated communication, pragmatics, and new media.
Author: Leatrice Eiseman
Author: Leatrice Eiseman
Author: Marcel Danesi
Author: Charles T. Meadow
Author: Juan Carlos Onetti
Author: Michael J. Lincoln
Author: Nancy Bonvillain
Author: Randall Manning
Author: Michelle A. McSweeney
Author: Sam Greenspan
Author: Linda Ferguson