Message, Media, Mission PDF Download

Author: Ronald Falconer
Publisher: St Andrew Press
ISBN: 9780715203583
Category : Communication
Languages : en
Pages : 138

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Author: Alexander C. Forsyth
Publisher: Wipf and Stock Publishers
ISBN: 1498232698
Category : Religion
Languages : en
Pages : 265

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How is Christianity to express itself in the public forum within Western nations? This book seeks answers through a historical retrieval of the dynamic mission in post-war Scotland of Tom Allan and his contemporaries: the Iona Community; the Gorbals Group Ministry inspired by the East Harlem Protestant Parish; and Robert Mackie, Ian Fraser and Scottish Churches House. Allan’s missiology focused upon the apostolate of the laity: allowing ordinary people to express their faith in word and deed in a full contextualization of Christianity to seek a missionary parish of constant witness and service. The book examines his work in parish ministry, nationally as leader of the Tell Scotland Movement, and internationally with the WCC; and the rich sources and context of his missiology. Key questions are asked about tensions caused by the role of the church, and the effect of the Billy Graham “All Scotland Crusade,” which Allan instigated, on the rapid decline in Christian adherence from the late fifties. His work is placed alongside his contemporaries, who took bold steps beyond those of Allan to relocate faith to the rhythms of the streets. Utilizing present day missiology as a lens, their inspiration leads to derivations and principles, offered as guideposts for Christian mission now.

Author: Dr. Manjusha S. Kadam
Publisher: Thakur Publication Private Limited
ISBN: 9389627915
Category : Education
Languages : en
Pages : 222

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Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Author: Justice Hamilton
Publisher: Scientific e-Resources
ISBN: 1839474165
Category :
Languages : en
Pages : 316

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Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.

Author: Diana Derval
Publisher: DervalResearch
ISBN: 9789081184014
Category : Business & Economics
Languages : en
Pages : 248

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Author: Dr. Kshitija Gandhi
Publisher: Thakur Publication Private Limited
ISBN: 9361800256
Category : Education
Languages : en
Pages : 142

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Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.

Author: Rambabu Lavuri
Publisher: Educreation Publishing
ISBN:
Category : Education
Languages : en
Pages : 273

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Book Description
In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. The media was dominated by print, radio, and television, attracting a broad swath of the public, affording them the opportunity to read, listen, and watch the world around them in a way that they previously had not been able to do. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. Media Advertising does this, by changing the consumer attitude favourably. Further, the sales turnover rate so attained should be maximised and maintained at any rate. Advertising does this by repeat sales. A regular, effective and frequent advertising always helps in building more loyal class of customers and effective media advertising helps to informing the public about the right product at the right time through the right medium.

Author: Dr. Shailesh Tandon
Publisher: Thakur Publication Private Limited
ISBN: 9357555102
Category : Education
Languages : en
Pages : 168

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Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.

Author: D. A. Carson
Publisher: Zondervan Academic
ISBN: 0310830680
Category : Religion
Languages : en
Pages : 641

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Book Description
The Gold Medallion Award-winning book that presents a persuasive case for Christ as the only way to God in light of contemporary religious pluralism. A great majority of social commentators attempting to define modern Western culture land on a common characteristic: pluralism. This isn't unique to secular culture. Many modern approaches to Christian hermeneutics, or biblical interpretation, have given credence to contemporary pluralism. What began as a refreshing restraint and humility in modern theology has fallen more and more into irresoluteness. It's no secret that the contemporary challenges to Christianity are complex and serious. Yet, far from simple fear-mongering, or cultural warmongering, The Gagging of God takes a hard look at the background and intricacy—of pluralism, postmodernity, and hermeneutics—and equips thoughtful Christians to have intelligent, culturally sensitive, and passionate fidelity to the gospel of Jesus Christ. In his contemplative, even-handed approach, Carson provides a structure of Christian thought capable of facing the philosophies of today and piercing their surface. It invites Christians to grapple responsibly with urgent questions of biblically-grounded theology, spirituality, and the defining lines of Christianity, along with its range of challenges from without and within. The Gagging of God offers an in-depth look at the big picture, shows how the many ramifications of pluralism are all parts of a whole, and provides a systematic Christian response.

Author: Philip Kotler
Publisher: Wiley + ORM
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.