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Author: George Christodoulides Publisher: Springer ISBN: 3658152206 Category : Business & Economics Languages : en Pages : 315
Book Description
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Author: George Christodoulides Publisher: Springer ISBN: 3658152206 Category : Business & Economics Languages : en Pages : 315
Book Description
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Author: Christina S. Beck Publisher: Psychology Press ISBN: 0805860150 Category : Language Arts & Disciplines Languages : en Pages : 474
Book Description
This is an annual review of current research in communication which provides readers with the latest research in the field of communication studies. Topics covered include journalism and broadcasting practice, and intercultural negotiation.
Author: Ralph J. DiClemente Publisher: Springer Science & Business Media ISBN: 1489911936 Category : Medical Languages : en Pages : 366
Book Description
Public health has a legacy of neglect regarding social and behavioral research. Too often, prompted by technical and scientific progress, we have ignored even marginalized-the vital "human element" in health thinking and prac tice. Thus, for example, while family planning programs focused on providing a choice among safe and effective contraceptive methods (a supremely worthy goal), the central issue of sexuality and sexual behavior was generally neglected. Similarly, the enormous and important efforts to develop rapid and reliable diagnostic and treatment methods for sexually transmitted diseases helped divert attention away from the crucial issues of sexual practice. In short, we seem to have difficulty addressing the fundamental behaviors-including sex, drug taking and other intoxications, and violence-that are central to the major causes of preventable morbidity, disability, and premature mortality in the world today. Our collective reluctance to examine and understand ourselves is also expressed in the oft-repeated pipedream that scientific progress will "take care of" the HIV / AIDS pandemic by delivering a preventive vaccine, an effective cure, or both. Yet even a cursory glance at the relationship between scientific/ technical progress and health shows that meeting the scientific challenges is only one step toward effective application of the vaccine or drug. It is typical, not atypical, that hepatitis B vaccine is only now becoming relatively freely available to large populations in the developing world, more than a decade after the vaccine's licensure.
Author: Karl L. Dehne Publisher: ISBN: 9789241562881 Category : Reproductive health Languages : en Pages : 78
Book Description
This document presents a comprehensive literature review, documenting existing experience with the provision of services for sexually transmitted infections (STIs) to adolescents. It draws from programme experience worldwide, including the following service delivery models: public and nongovernmental organization health services which have been made adolescent-friendly, sexual and reproductive health clinics and multipurpose centres for young people, school-based or school-linked services, and community-based and private sector services.
Author: Ronni L. Sanlo Publisher: Bloomsbury Publishing USA ISBN: 0313032092 Category : Education Languages : en Pages : 482
Book Description
This handbook is intended for faculty and administrators who wish to create a welcoming and safe environment for all lesbian, gay, bisexual and transgender students on our campuses. It will help readers, even those who may struggle personally with understanding non-heterosexual identities, gain a clearer understanding of the important issues facing these students. While some students arrive on campus with full clarity about their sexual identities, others may just be discovering their orientations while in our institutions. It is difficult to provide the attention LGBT students need if we do not understand the crises affecting them or how to address them. Each chapter analyzes specific issues affecting these students and offers recommendations or suggestions for change. Some of the areas discussed include: identity development theories, residence halls, career planning, health and counseling centers, HIV/AIDS, and student leadership and organizational development. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Lesbian, gay, bisexual, and transgender students are on our campuses. They are either discovering their orientations while in our institutions or arriving with full clarity about their sexual identities. It is difficult to provide the attention these students need if we do not understand the issues or how to address them. This handbook is a guide to providing services to lesbian, gay, bisexual, and transgender students. It is for all faculty and administrators, especially those who may struggle personally with understanding non-heterosexual identities, who wish to create a safe and welcoming environment for all students. Non-heterosexual faculty and staff may also find this work useful as they attempt to discover themselves in academic and educational literature. Each section presents an area in which questions usually arise. Chapters within the sections dissect specific issues and, where appropriate, offer recommendations for change. Some of those areas include: identity development theories; residence halls; career planning; health and counseling centers; HIV/AIDS; students with disabilities; same-sex dating and domestic violence; athletics; fraternities; student leadership; speakers' bureaus and safe zone programs; commuter schools and church-related institutions; and Internet resources.
Author: Martin Fishbein Publisher: Taylor & Francis ISBN: 1136874739 Category : Psychology Languages : en Pages : 527
Book Description
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Author: Pamela M. Kato Publisher: Springer Science & Business Media ISBN: 0585275726 Category : Psychology Languages : en Pages : 453
Book Description
The field of health psychology has grown dramatically in the last decade, with exciting new developments in the study of how psychological and psychosocial processes contribute to risk for and disease sequelae for a variety of medical problems. In addition, the quality and effectiveness of many of our treatments, and health promotion and disease prevention efforts, have been significantly enhanced by the contributions of health psychologists (Taylor, 1995). Unfortunately, however, much of the theo rizing in health psychology and the empirical research that derives from it continue to reflect the mainstream bias of psychology and medicine, both of which have a primary focus on white, heterosexual, middle-class American men. This bias pervades our thinking despite the demographic heterogeneity of American society (U. S. Bureau of the Census, 1992) and the substantial body of epidemiologic evidence that indicates significant group differences in health status, burden of morbidity and mortality, life expectancy, quality of life, and the risk and protective factors that con tribute to these differences in health outcomes (National Center for Health Statistics, 1994; Myers, Kagawa-Singer, Kumanyika, Lex, & M- kides, 1995). There is also substantial evidence that many of the health promotion and disease prevention efforts that have proven effective with more affluent, educated whites, on whom they were developed, may not yield comparable results when used with populations that differ by eth nicity, social class, gender, or sexual orientation (Cochran & Mays, 1991; Castro, Coe, Gutierres, & Saenz, this volume; Chesney & Nealey, this volume).
Author: Lisa A. Eaton Publisher: Springer Science & Business Media ISBN: 1461488451 Category : Medical Languages : en Pages : 275
Book Description
Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives Lisa A. Eaton and Seth C. Kalichman, editors Three decades into the epidemic, a great deal is known about HIV and its transmission, more people are living with the disease, and the virus is no longer seen as a death sentence. But new people continue to be infected with HIV each year, making prevention strategies that are medically effective and behaviorally engaging as urgent a priority as ever. Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives assembles the latest improvements, barriers to implementation, and possibilities for--and challenges to--future progress. Innovations such as pre-exposure prophylaxis (antiretroviral regimens for the high-risk uninfected) and treatment as prevention (early use of ART to reduce infectiousness of new patients) are examined, as are current findings on ongoing prevention and treatment concerns. Contributors illuminate the complex realities entailing adherence, pointing out technological, behavioral, and cultural roadblocks as well as opportunities to significantly reduce infection rates. Detailed up-to-the-minute coverage includes: Prevention services for persons living with HIV Adherence to HIV treatment as prevention and pre-exposure prophylaxis Advocating for rectal microbicides and safe lubricants Mental health and substance use in the scale-up of HIV prevention Risk compensation in response to HIV prevention Implementing biomedical HIV prevention advances: reports from South Africa, Uganda, Australia, Thailand, United States, Ecuador, and Peru Researchers, practitioners, and policy makers working in the fields of HIV/AIDS and public health will look toward Biomedical Advances in HIV Prevention: Social and Behavioral Perspectives as both a means for developing and assessing current programs and a blueprint for the next generation of prevention efforts.
Author: Charles T. Salmon Publisher: Routledge ISBN: 113628768X Category : Language Arts & Disciplines Languages : en Pages : 554
Book Description
Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Author: Jerry M. Suls Publisher: Guilford Press ISBN: 1606238965 Category : Psychology Languages : en Pages : 625
Book Description
What psychological and environmental forces have an impact on health? How does behavior contribute to wellness or illness? This comprehensive volume answers these questions and others with a state-of-the-art overview of theory, research, and practice at the interface of psychology and health. Leading experts from multiple disciplines explore how health and health behaviors are shaped by a wide range of psychological processes and social-environmental factors. The book describes exemplary applications in the prevention and clinical management of today's most pressing health risks and diseases, including coronary heart disease, depression, diabetes, cancer, chronic pain, obesity, sleep disturbances, and smoking. Featuring succinct, accessible chapters on critical concepts and contemporary issues, the Handbook integrates psychological perspectives with cutting-edge work in preventive medicine, epidemiology, public health, genetics, nursing, and the social sciences.
Author: George Christodoulides
Author: George Christodoulides
Author: Christina S. Beck
Author: Ralph J. DiClemente
Author: Karl L. Dehne
Author: Ronni L. Sanlo
Author: Martin Fishbein
Author: Pamela M. Kato
Author: Lisa A. Eaton
Author: Charles T. Salmon
Author: Jerry M. Suls