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Author: Victoria A. Farrar-Myers Publisher: NYU Press ISBN: 1479867594 Category : Computers Languages : en Pages : 324
Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Author: Victoria A. Farrar-Myers Publisher: NYU Press ISBN: 1479867594 Category : Computers Languages : en Pages : 324
Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Author: Alex Marland Publisher: UBC Press ISBN: 0774832061 Category : Political Science Languages : en Pages : 529
Book Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.
Author: Fritz E. Froehlich Publisher: CRC Press ISBN: 9780824729035 Category : Technology & Engineering Languages : en Pages : 522
Book Description
"The only continuing source that helps users analyze, plan, design, evaluate, and manage integrated telecommunications networks, systems, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field. An ideal reference source for both newcomers as well as seasoned specialists, the Encyclopedia covers seven key areas--Terminals and Interfaces; Transmission; Switching, Routing, and Flow Control; Networks and Network Control; Communications Software and Protocols; Network and system Management; and Components and Processes."
Author: Paul Ekman Publisher: ISHK ISBN: 1883536367 Category : Psychology Languages : en Pages : 200
Book Description
Filled with breakthrough research, the book explains how to identify the facial expression of basic emotions and how to tell when people try to mask, simulate or neutralize their expression. Features practical exercises to help build skills.
Author: Eric S. Knowles Publisher: Psychology Press ISBN: 1135626383 Category : Psychology Languages : en Pages : 350
Book Description
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author: Andre Heck Publisher: Springer Science & Business Media ISBN: 0306486032 Category : Science Languages : en Pages : 1102
Book Description
With about 200,000 entries, StarBriefs Plus represents the most comprehensive and accurately validated collection of abbreviations, acronyms, contractions and symbols within astronomy, related space sciences and other related fields. As such, this invaluable reference source (and its companion volume, StarGuides Plus) should be on the reference shelf of every library, organization or individual with any interest in these areas. Besides astronomy and associated space sciences, related fields such as aeronautics, aeronomy, astronautics, atmospheric sciences, chemistry, communications, computer sciences, data processing, education, electronics, engineering, energetics, environment, geodesy, geophysics, information handling, management, mathematics, meteorology, optics, physics, remote sensing, and so on, are also covered when justified. Terms in common use and/or of general interest have also been included where appropriate.
Author: Paolo Bruni Publisher: IBM Redbooks ISBN: 0738434566 Category : Computers Languages : en Pages : 296
Book Description
IMSTM Version 11 continues to provide the leadership in performance, reliability, and security that is expected from the product of choice for critical online operational applications. IMS 11 also offers new functions to help you keep pace with the evolving IT industry. Through the introduction of the new IMS Enterprise Suite application developers with minimal knowledge of IMS Connect can start developing client applications to communicate with IMS. With Open Database, IMS 11 also provides direct SQL access to IMS data from programs that run on any distributed platform, unlocking DL/I data to the world of SQL application programmers. In this IBM® Redbooks® publication, system programmers get the steps for installing the new IMS components, and the application programmer can follow scenarios of how client applications can take advantage of SQL to access IMS data. We describe the installation of prerequisites, such as IMS Connect and the Structured Call Interface component of Common Service Layer address space and document the set up of the three new IMS drivers: - Universal DB resource adapter - Universal JDBC driver - Universal DL/I driver Our scenarios use the JDBC driver for type-4 access from Windows® to a remote DL/I database and DB2® tables and extend it to use IBM Mashup Center to provide an effective Web interface and to integrate with Open Database. Important: IMS Enterprise Suite V2.1 is the last release of the IMS Enterprise Suite that includes the DLIModel utility plug-in. Customers should migrate to using IMS Enterprise Suite V2.2 or later, which includes the IMS Enterprise Suite Explorer for Development. DLIModel utility projects can be imported into new IMS Explorer projects. In this book, any references to generating IMS metadata classes by using the DLIModel utility are comparable to the actions used to generate the classes using the IMS Explorer for Development.
Author: Victoria A. Farrar-Myers
Author: Victoria A. Farrar-Myers
Author: Warren F. Dorsey
Author: Alex Marland
Author: United States. Marine Corps
Author: Fritz E. Froehlich
Author: Paul Ekman
Author: Eric S. Knowles
Author: Andre Heck
Author: United States. Bureau of Public Roads
Author: Paolo Bruni