El marketing de los partidos políticos PDF Download

Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111

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Author: Ridao i Martín, Joan
Publisher: Editorial UOC
ISBN: 8491161619
Category : Political Science
Languages : en
Pages : 328

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La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Author: Christina Holtz-Bacha
Publisher: Taylor & Francis
ISBN: 1317439783
Category : Political Science
Languages : en
Pages : 439

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Author: Thomas Enger
Publisher: Simon and Schuster
ISBN: 1451616465
Category : Fiction
Languages : en
Pages : 194

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Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.

Author: Francisco Javier Barranco Sáiz
Publisher:
ISBN:
Category : Advertising, Political
Languages : es
Pages : 216

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Author:
Publisher: Soffer Publishing
ISBN: 3246466173
Category :
Languages : en
Pages : 79

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Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145

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Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 752

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Author: Fritz Plasser
Publisher: Bloomsbury Publishing USA
ISBN: 031301373X
Category : Political Science
Languages : en
Pages : 422

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Book Description
Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.

Author: Compiled by the British Library of Political and Economic Science
Publisher: Routledge
ISBN: 113433995X
Category : Political Science
Languages : en
Pages : 846

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Book Description
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority : rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth : today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage : the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. * User friendly organization : all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French. Place your standing order now for the 2002 volumes of the the IBSS Anthropology : 2002 Vol.48 December 2002: 234x156: 0-415-32634-6: u195.00 Economics : 2002 Vol.51 December 2002: 234x156: 0-415-32635-4: u195.0 0 Political Science : 2002 Vol.51 December 2002: 234x156: 0-415-32636-2: u195.00 Sociology : 2002 Vol.52 December 2002: 234x156: 0-415-32637-0: u195.00