Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586
Book Description
Men's Wear Merchandising
Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586
Book Description
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586
Book Description
Apparel Merchandising
Author: Krishnakumar
Publisher: Abhishek Publications
ISBN: 8182473012
Category : Antiques & Collectibles
Languages : en
Pages : 233
Book Description
This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry
Publisher: Abhishek Publications
ISBN: 8182473012
Category : Antiques & Collectibles
Languages : en
Pages : 233
Book Description
This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry
Branding the Man
Author: Bertrand Pellegrin
Publisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Publisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Apparel Merchandising
Author: Jeremy A. Rosenau
Publisher: A&C Black
ISBN: 1609015398
Category : Business & Economics
Languages : en
Pages : 502
Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Publisher: A&C Black
ISBN: 1609015398
Category : Business & Economics
Languages : en
Pages : 502
Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Run, Rose, Run
Author: James Patterson
Publisher: Little, Brown
ISBN: 0759554374
Category : Fiction
Languages : en
Pages : 379
Book Description
From America’s most beloved superstar and #1 New York Times bestselling author James Patterson comes a thriller about a young singer-songwriter on the rise—and on the run—and determined to do whatever it takes to survive. Every song tells a story. She’s a star on the rise, singing about the hard life behind her. She’s also on the run. Find a future, lose a past. Nashville is where she’s come to claim her destiny. It’s also where the darkness she’s fled might find her. And destroy her. Run, Rose, Run is a novel glittering with danger and desire—a story that only America’s #1 beloved entertainer and its #1 bestselling author could have created.
Publisher: Little, Brown
ISBN: 0759554374
Category : Fiction
Languages : en
Pages : 379
Book Description
From America’s most beloved superstar and #1 New York Times bestselling author James Patterson comes a thriller about a young singer-songwriter on the rise—and on the run—and determined to do whatever it takes to survive. Every song tells a story. She’s a star on the rise, singing about the hard life behind her. She’s also on the run. Find a future, lose a past. Nashville is where she’s come to claim her destiny. It’s also where the darkness she’s fled might find her. And destroy her. Run, Rose, Run is a novel glittering with danger and desire—a story that only America’s #1 beloved entertainer and its #1 bestselling author could have created.
Principles of Merchandising
Author: Melvin Thomas Copeland
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 396
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 396
Book Description
Merchandise Manuals for Retail Salespeople: Men's and boy's clothing and furnishings
CAD for Fashion Design and Merchandising
Author: Stacy Stewart Smith
Publisher: Bloomsbury Publishing USA
ISBN: 1609010639
Category : Design
Languages : en
Pages : 593
Book Description
It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Publisher: Bloomsbury Publishing USA
ISBN: 1609010639
Category : Design
Languages : en
Pages : 593
Book Description
It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.