Profitable Merchandising of Men's Clothing PDF Download

Author: National Retail Merchants Association. Merchandising Division
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 478

View

Book Description

Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 584

View

Book Description

Author: Welch-Wilmarth Companies
Publisher:
ISBN:
Category : Store fixtures
Languages : en
Pages : 56

View

Book Description

Author: Menswear Retailers of America. The Financial Operations Group
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages :

View

Book Description

Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 586

View

Book Description

Author: Menswear Retailers of America. Financial and Operations Group
Publisher:
ISBN:
Category :
Languages : en
Pages :

View

Book Description

Author: Mary D. Troxell
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 440

View

Book Description
Includes a chapter on men's fashions.

Author: Bertrand Pellegrin
Publisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 224

View

Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 140

View

Book Description

Author: Andrew Reilly
Publisher: Fairchild Books
ISBN: 9781563675362
Category : Design
Languages : en
Pages : 0

View

Book Description
With Men's Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.