Fashion Merchandising PDF Download

Author: Lucretia Maria Olson
Publisher:
ISBN:
Category : Men's clothing industry
Languages : en
Pages : 102

View

Book Description

Author: Bertrand Pellegrin
Publisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 224

View

Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: National Retail Merchants Association. Merchandising Division
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 478

View

Book Description

Author: Mary D. Troxell
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 440

View

Book Description
Includes a chapter on men's fashions.

Author: Kenneth Dameron
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 584

View

Book Description

Author: Ruth Tolman
Publisher:
ISBN:
Category : Self-Help
Languages : en
Pages : 296

View

Book Description

Author: Andrew Reilly
Publisher:
ISBN: 9781563675379
Category :
Languages : en
Pages : 560

View

Book Description
With Men's Fashion Reader, students of fashion have a resource to help them understand an important yet sometimes neglected segment of the apparel industry: menswear. This collection of commissioned and reprinted articles covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Design and merchandising students will find insights into how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashions. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Author: Andrew Reilly
Publisher: Fairchild Books
ISBN: 9781563675362
Category : Design
Languages : en
Pages : 0

View

Book Description
With Men's Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Author: Andrew Reilly
Publisher:
ISBN: 9781563675386
Category :
Languages : en
Pages : 560

View

Book Description
With The Men's Fashion Reader, students of fashion have a resource to help them understand an important but sometime neglected segment of the apparel industry, men's wear. This collection of reprinted and commissioned articles covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Design and merchandising students will find in this book insights into how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashions. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Author: Mary D. Troxell
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 554

View

Book Description