Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Trade Show and Event Marketing PDF full book. Access full book title Trade Show and Event Marketing by Ruth P. Stevens. Download full books in PDF and EPUB format.
Author: Ruth P. Stevens Publisher: Texere ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author: Ruth P. Stevens Publisher: Texere ISBN: Category : Business & Economics Languages : en Pages : 376
Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author: Barry Siskind Publisher: John Wiley & Sons ISBN: 0470675497 Category : Business & Economics Languages : en Pages : 323
Book Description
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author: Jay D. Lindquist Publisher: Springer ISBN: 3319169734 Category : Business & Economics Languages : en Pages : 511
Book Description
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Dr. Shobha Menon Dr. Manoj Edward Publisher: Archers & Elevators Publishing House ISBN: 9388805755 Category : Antiques & Collectibles Languages : en Pages :
Author: Tony Rogers Publisher: Routledge ISBN: 1317528786 Category : Business & Economics Languages : en Pages : 343
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Venkatakrishna V. Bellur Publisher: Springer ISBN: 3319169769 Category : Business & Economics Languages : en Pages : 364
Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Rob Davidson Publisher: Routledge ISBN: 113638037X Category : Business & Economics Languages : en Pages : 295
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Emiliano Giovannoni Publisher: Chasefive.com ISBN: Category : Business & Economics Languages : en Pages : 289
Book Description
The FAPI Marketing Framework™ is the leading organizational marketing management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. The official FAPI Marketing Framework™ guidebook provides a valuable resource for both seasoned marketing professionals and new leaders looking to develop robust, scalable marketing functions that drive business growth through Latest Industry Insights: The 2025 edition will incorporate the most recent trends and innovations in marketing strategies, ensuring that leadership teams stay ahead of the curve with cutting-edge knowledge and Practical Tools and Resources: The updated edition will include more actionable templates, checklists, and frameworks that simplify the implementation process, enabling teams to structure their marketing functions efficiently as well as Case Studies and Success Stories: Real-world examples and success stories will demonstrate how companies have used the FAPI framework to achieve measurable results, providing inspiration and practical insights for application."
Author: Publisher: DEStech Publications, Inc ISBN: 1605951544 Category : Business & Economics Languages : en Pages : 747
Book Description
ICEM2014 is to offer scholars, professionals, academics and graduate students to present, share, and discuss their studies from various perspectives in the aspects of social science. The ICEM2014 is hosted by Advance Information Science Research Center and is sponsored by DEStech Publication, Inc., South China University of Technology, Guangdong University of Foreign Studies. This proceedings tends to collect the up-to-date, comprehensive and worldwide state-of-art knowledge on economics and management. All of accepted papers were subjected to strict peer- reviewing by 2–4 expert referees. The papers have been selected for this proceedings based on originality, significance, and clarity for the purpose of the conference. The selected papers and additional late-breaking contributions to be presented will make an exciting technical program on conference. The conference program is extremely rich, featuring high-impact presentation. We hope this conference will not only provide the participants a broad overview of the latest research results on economics and management, but also provide the participants a significant platform to build academic connections. ICEM2014 would like to express our sincere appreciations to all authors for their contributions to this conference. We would like to extend our thanks to all the referees for their constructive comments on all papers; especially, we would like to thank to organizing committee for their hard working.
Author: Ruth P. Stevens
Author: Ruth P. Stevens
Author: Barry Siskind
Author: Jay D. Lindquist
Author: Dr. Shobha Menon Dr. Manoj Edward
Author: 
Author: Tony Rogers
Author: Venkatakrishna V. Bellur
Author: Rob Davidson
Author: Emiliano Giovannoni
Author: