Author: Eberhard Eugen ScheuingPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 66
Book Description
Meeting the Marketing Challenge
Author: Eberhard Eugen ScheuingPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 66
Book Description
Meeting the Marketing Challenge Through Trade Shows
Author: Environmental Marketing Management
Author: Ken PeattiePublisher: FT Prenticehall
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
Book Description
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
Strategic Marketing Management
Author: Carol H. AndersonPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
Meeting Marketing Challenges on the Farm
Author: M. J. MulcahyThe Marketing Challenge
Author: Martin KriesbergPublisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 108
Book Description
Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.
Rock Your Network Marketing Business
Author: Sarah RobbinsPublisher: Robbins Skin Care Consulting
ISBN: 9781884667268
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How to Become a Network Marketing ROCK STAR
The Marketing Challenge
Author: Laura MazurPublisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Book Description
The creation of an integral marketing culture with an international perspective is a major challenge for any business. This book explores the implications of this challenge for the future role of marketing. Based on firsthand research among some of Europe's top companies, the authors show how these businesses have restructured their organizations to meet today's challenges.
The Marketing Challenge
Author: Dana G. DalrymplePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 552
Book Description
Marketing by Contingency in the Time of COVID-19
Author: Alicia de la PeñaPublisher: CRC Press
ISBN: 1000608948
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.