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Author: Alistair Croll Publisher: "O'Reilly Media, Inc." ISBN: 0596551355 Category : Computers Languages : en Pages : 666
Book Description
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Author: Alistair Croll Publisher: "O'Reilly Media, Inc." ISBN: 0596551355 Category : Computers Languages : en Pages : 666
Book Description
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Author: Kaarle Nordenstreng Publisher: Hampton Press (NJ) ISBN: Category : Language Arts & Disciplines Languages : en Pages : 488
Book Description
The chapters in this volume focus on the international system of monitoring media coverage of global problems such as peace and war, human rights, and the environment. The kind of media criticism advocated by the media monitoring idea is motivated by scientifically based description and assessment of media performance carried out by methods of content analysis.
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks Publisher: ISBN: Category : Language Arts & Disciplines Languages : en Pages : 140
Author: Mike Julian Publisher: "O'Reilly Media, Inc." ISBN: 1491957328 Category : Computers Languages : en Pages : 169
Book Description
Do you have a nagging feeling that your monitoring needs improvement, but you just aren’t sure where to start or how to do it? Are you plagued by constant, meaningless alerts? Does your monitoring system routinely miss real problems? This is the book for you. Mike Julian lays out a practical approach to designing and implementing effective monitoring—from your enterprise application down to the hardware in a datacenter, and everything between. Practical Monitoring provides you with straightforward strategies and tactics for designing and implementing a strong monitoring foundation for your company. This book takes a unique vendor-neutral approach to monitoring. Rather than discuss how to implement specific tools, Mike teaches the principles and underlying mechanics behind monitoring so you can implement the lessons in any tool. Practical Monitoring covers essential topics including: Monitoring antipatterns Principles of monitoring design How to build an effective on-call rotation Getting metrics and logs out of your application
Author: Paul Gillin Publisher: John Wiley & Sons ISBN: 0470939737 Category : Business & Economics Languages : en Pages : 253
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author: Niall Richard Murphy Publisher: "O'Reilly Media, Inc." ISBN: 1491951176 Category : Languages : en Pages : 552
Book Description
The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use
Author: Francisco J. Martínez-López Publisher: Springer Nature ISBN: 3030765202 Category : Business & Economics Languages : en Pages : 336
Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author: Slawek Ligus Publisher: "O'Reilly Media, Inc." ISBN: 1449333524 Category : Computers Languages : en Pages : 165
Book Description
The book describes data-driven approach to optimal monitoring and alerting in distributed computer systems. It interprets monitoring as a continuous process aimed at extraction of meaning from system's data. The resulting wisdom drives effective maintenance and fast recovery - the bread and butter of web operations. The content of the book gives a scalable perspective on the following topics: anatomy of monitoring and alerting conclusive interpretation of time series data-driven approach to setting up monitors addressing system failures by their impact applications of monitoring in automation reporting on quality with quantitative means and more!
Author: Thomas Schillemans Publisher: Policy Press ISBN: 1447341449 Category : Political Science Languages : en Pages : 206
Book Description
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
Author: Robert Berkman Publisher: Information Today, Inc. ISBN: 9781573872249 Category : Computers Languages : en Pages : 132
Book Description
There are dozens of competing firms that offer an e-mail-based news alert service. But how to know which one is best? This comprehensive new guide explains how these tools work and then identifies, compares, and evaluates more than two dozen free, inexpensive, and fee-based alert services. It not only helps you pick the right one, but also advises how to get the most out of the news alert once you begin the service. A detailed appendix also compares specific news source coverage for the major news alert vendors.
Author: Alistair Croll
Author: Alistair Croll
Author: Kaarle Nordenstreng
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Patents, Copyrights, and Trademarks
Author: Mike Julian
Author: Paul Gillin
Author: Niall Richard Murphy
Author: Francisco J. Martínez-López
Author: Slawek Ligus
Author: Thomas Schillemans
Author: Robert Berkman