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Author: John W. Dimmick Publisher: Routledge ISBN: 1135650322 Category : Language Arts & Disciplines Languages : en Pages : 158
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: John W. Dimmick Publisher: Routledge ISBN: 1135650322 Category : Language Arts & Disciplines Languages : en Pages : 158
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: Michele Bonazzi Publisher: Cambridge Scholars Publishing ISBN: 1443887730 Category : Political Science Languages : en Pages : 220
Book Description
In the next twenty years, the convergence of robotics, informatics, nano-bio-technologies, genetics, information technologies, and cognitive sciences will have a significant impact on society. This convergence will lead to a revolution in the way that science, health, energy, resources, production, consumption and environment are conceptualised. However, these technologies will also pose new and specific challenges in terms of sustainability, ethics, and even expectations of the future. Indeed, today, the word “future” is often associated with pessimism and fear, much more than it was in the past. In order to face all these technological, ethical and cultural challenges, governments, industries and societies will need a robust cognitive framework, in order to grasp the complex dimensions of the technological convergence in progress, and must rapidly develop effective strategies to face the situations that will, unavoidably, take place. This book provides, through systemic and complexity theories, some of the theoretical tools necessary to tackle the opportunities and risks of the future.
Author: Surbhi Dahiya Publisher: Oxford University Press ISBN: 9391050107 Category : Social Science Languages : en Pages : 762
Book Description
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
Author: Alan B. Albarran Publisher: Routledge ISBN: 113585422X Category : Business & Economics Languages : en Pages : 285
Book Description
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Author: Tareq Ahram Publisher: Springer ISBN: 3030204545 Category : Technology & Engineering Languages : en Pages : 681
Book Description
This book addresses emerging issues resulting from the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. The book is based on two AHFE 2019 Affiliated Conferences – on Artificial Intelligence and Social Computing, and on Service, Software, and Systems Engineering –, which were jointly held on July 24–28, 2019, in Washington, DC, USA.
Author: Alan Albarran Publisher: Routledge ISBN: 113561167X Category : Business & Economics Languages : en Pages : 747
Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Peter Pringle Publisher: Taylor & Francis ISBN: 113602865X Category : Language Arts & Disciplines Languages : en Pages : 485
Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author: Alan B. Albarran Publisher: Routledge ISBN: 1135969345 Category : Language Arts & Disciplines Languages : en Pages : 295
Book Description
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Author: John W. Dimmick
Author: John W. Dimmick
Author: Michele Bonazzi
Author: Surbhi Dahiya
Author: Alan B. Albarran
Author: Tareq Ahram
Author: Alan Albarran
Author: Peter Pringle
Author: Mark Deuze
Author: William F. Eadie
Author: Alan B. Albarran