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Author: Emily West Publisher: MIT Press ISBN: 0262543303 Category : Business & Economics Languages : en Pages : 327
Book Description
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.
Author: Emily West Publisher: MIT Press ISBN: 0262543303 Category : Business & Economics Languages : en Pages : 327
Book Description
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.
Author: Bin Ramke Publisher: University of Iowa Press ISBN: 1587295199 Category : Poetry Languages : en Pages : 103
Book Description
Bin Ramke’s poetry has always been concerned with separating the real from the wished-for or the feared. In Matter, Ramke investigates not only the physical realities of our world but the qualities that make things important to us, that give them weight. These poems, often in the voice of a child, are full of yearning and anguish but also an appreciation for the enhanced perceptions and small pleasures to be found among the sadness. “All lost things have the same voice,” he says, and this universal voice reminds us of home and family and the simple connections of ordinary life—the things that matter. “When I was a saint,” begins the first poem, “I did not have visions but I could see and did note the color of the world.” Matter is an examination of and a report on the world’s variable colors and possibilities for, if not sanctity, then a certain sanity, a kindness, and some form of salvation.
Author: Jason Merkoski Publisher: Sourcebooks, Inc. ISBN: 1402288824 Category : Technology & Engineering Languages : en Pages : 254
Book Description
A groundbreaking vision on the future of reading, from an early innovator on Amazon's Kindle team. Is digital the death knell for print? Or will it reinvigorate the written word? What will happen to bookstores, book browsing, libraries, even autographs? Will they die out—or evolve into something new? In Burning the Page, digital pioneer Jason Merkoski charts the ebook revolution's striking impact on the ways in which we create, discover, and share ideas. From the sleek halls of Silicon Valley to the jungles of Southeast Asia, Merkoski explores how ebooks came to be and predicts innovative and interactive ways digital content will shape our lives. Throughout, you are invited to continue the conversation online and help shape this exciting new world of "Reading 2.0." For those who love books, collect books, own an e-reader, vow never to own one, or simply want to know where books are headed, this is a crucial guide to both the future of reading and to our digital culture as a whole.
Author: Lee Werrell Publisher: Lee Werrell ISBN: Category : Computers Languages : en Pages : 67
Book Description
Why Don't They Tell You The Link Between Ebook Publishing And How To Make Money Online What The Ebook Writing Gurus Won't Tell You ... How You Can Quickly Make Money Online From Your Kindle Publishing! If you have written a book; poured your heart and soul into it; Kindle have published it and you sat back to watch just a trickle of sales come through; you have given away more copies than you have sold; you have reduced the price time and time again: then this EBook is for you! Are You Looking For Ways To Advertise, Market and Promote Your EBook? Are You a Struggling Author Who Cannot Earn Money From Ebooks? Do You still search the Publishing Reports Daily (or Even Hourly) Hoping To Have Sold Another Gem? Have a look around the Publishing Marketplace and you will find a plethora of Ebooks that tell you how to write. They tell you how to add images, format your paragraphs and what fonts to use. They tell you how to load it up to the Marketing Machines and publish your Ebook, and even why you should, or should not use the promotion program. Very few will provide you with good and solid explanations of how and what to do to get it front of people In This EBook You Will Quickly Learn; Why people don't write EBooks and Why You Need To Organise Your Work Why You Have To Blow Your Own Horn To Make People Dance Why The Power Lies With The People, By The People and For The People - I'm Talking Reviews The Art That Is Kindle Publishing: How To Set The Right Price For Your EBook How To Market Your EBook For No Cost, Low Cost and Donations How To Market Your Published EBook With Paid For Sites And Maximise Your Exposure And Much More .... Not to mention the checklist of the marketing plan and over 100 links to resources and sites to post your masterpiece! So If You Want To achieve; The understanding, Internet savvy and the right approach to Advertising, Marketing and Promoting Your EBook Listing your EBook for the maximum exposure on all the authority EBook sites Maximum exposure for your EBook and Personal Website or blog Trading links and getting backlinks from some of the most popular EBook sites of today You Will Want To Make Money Online From Your Kindle Publishing Then You Need To Grab Your Copy of "Secrets of PDF, Mobi, Kindle and Other EBooks Advertising, Marketing and Promotions Resources" Today!!!
Author: Anna Harrington Publisher: Rose Garden Books ISBN: Category : Fiction Languages : en Pages : 65
Book Description
Enjoy this new novella by award-winning romance author Anna Harrington.... RACING FOR A FALL Four years ago, Jackson Shaw left the employment of Viscount Darlington to strike out on his own as a horse trainer—and escape the temptation posed by the viscount’s beautiful daughter, Francesca, a woman he could never have. But success as a trainer has proved elusive, and the only hope for saving his indebted farm is to win the famous Epsom Derby. Francesca Darlington is desperate to win the Derby for her own reasons. She’s managed to cajole her father into an agreement: if her colt wins the Derby, then she’ll earn the freedom to marry whomever she wants. But if she loses, she’ll marry the man her father has chosen for her—a man she will never love. When an accident at the track brings Frankie back into Shaw’s arms, old desires return, and Frankie realizes that Shaw is the only man she wants to marry. But only one of them can win the Derby and seize their dream for the future, while the other is racing for a fall.
Author: William M. Pride Publisher: Cengage AU ISBN: 017038618X Category : Business & Economics Languages : en Pages : 632
Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author: Stephan Morse Publisher: Stephan Morse ISBN: Category : Young Adult Fiction Languages : en Pages : 412
Book Description
The weight of the world shouldn’t rest on a 17-year-old’s shoulders, but that’s what it feels like for Chase Craig. With his daddy’s last breath, he was given a goal: save Momma from The Mountain. Escaping this monstrous shadow will take money, lots of it, and Chase’s best option is to join The Rangers—an elite group who hunt dangerous ink-touched beasts that spawn from The Mountain’s depths. Only one person will be chosen out of the several dozen who apply, and if he doesn’t get a magic tattoo before the Trials, he’ll be out of the running. YA, Young Adult, Fantasy Western, Magical Tattoos, Rangers, Coming of Age
Author: Emily West
Author: Emily West
Author: Mike Shatzkin
Author: Bin Ramke
Author: Jason Merkoski
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Author: Lee Werrell
Author: Anna Harrington
Author: William M. Pride
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Author: Stephan Morse