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Author: David Molch Publisher: GRIN Verlag ISBN: 3640399048 Category : Business & Economics Languages : en Pages : 40
Book Description
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.
Author: David Molch Publisher: GRIN Verlag ISBN: 3640399048 Category : Business & Economics Languages : en Pages : 40
Book Description
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.
Author: David Molch Publisher: GRIN Verlag ISBN: 3640398548 Category : Business & Economics Languages : en Pages : 85
Book Description
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald's in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald's worldwide and McDonald's Russia, the "Big Mac Index" defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald's follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald's restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald's approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the "Best Mix of 4P s" forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald's Russia and an outlook, what one can expect from the Russian market in future.
Author: Stephanie Baker Publisher: Simon and Schuster ISBN: 1668050609 Category : Political Science Languages : en Pages : 368
Book Description
An in-depth, authoritative, and timely look at the unprecedented economic war the US and its European allies are waging against Russia after Putin’s invasion of Ukraine—written by a veteran journalist with unparalleled access to Western and Russian sources. Undeterred by eight years of timid US sanctions, Vladimir Putin ordered his full-scale assault on Ukraine on February 24, 2022. In the hours that followed across the world, Western leaders weaponized economic tools to counter an unprecedented land grab by a nuclear-armed power. What followed was an undeniably world-changing financial experiment that risked throwing the world into a devastating recession. The end goal was simple: to sap the strength of Putin’s war machine and damage the Russian economy—once the eleventh largest on the planet. Here, Russian expert and veteran journalist Stephanie Baker explains in fascinating detail how this furious shadow-war unfolded: its causes, how it is being executed, and its ability to affect Russia and the course of history. From seizing superyachts to manipulating the global price of oil to trying to block the sale of military technology to Russia, we learn how the White House coordinated with top officials in London and Brussels to freeze a staggering $300 billion in foreign currency reserves accumulated in the West by Russia’s central bank. Mobilizing an army of white collar-crime investigators and experts on international law, Baker explores how the West has cracked down on illicit Russian money by targeting oligarchs, one superyacht at a time, and their enablers around the world. Filled with propulsive, fly-on-the-wall details, Punishing Putin takes us into the frantic backroom deliberations that led to a whole new era of carefully calculated “economic statecraft” and shows how these new strategies are already radically rearranging global alliances that will influence the world order today, and for generations to come.
Author: Elisabeth Braw Publisher: Yale University Press ISBN: 0300277164 Category : Business & Economics Languages : en Pages : 345
Book Description
A bold new account of the state of globalization today—and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face—and traces the intricate story of globalization from the exuberant ’90s to the embattled present.
Author: Katlijn Malfliet Publisher: Leuven University Press ISBN: 9789058673459 Category : Art Languages : en Pages : 120
Book Description
How can we best define Russias long-term national interests in the field of political sovereignty, sustainable economic development and military security? How will Russia view its federal state structure, as it finds itself confronted with a centuries-old tension between national and regional identity? Does Russia have to make a choice between East and West? All these questions relate to the centuries-old debate on the Russian Idea. The contributors to this book seek to study the quest for Russian identity, approaching this multi-layered and diffuse problem from a historical, political, cultural and economic perspective.
Author: George Cohon Publisher: McClelland & Stewart ISBN: 1551996944 Category : Biography & Autobiography Languages : en Pages : 433
Book Description
You might think that an autobiography by the senior chairman of McDonald’s in Canada and Russia would be a modestly boastful, ho-hum business story of expansion and board-room debates, wrapped in some nice reminiscences about his family. You would be very wrong. Because this is George Cohon’s autobiography, and George Cohon (“Call me George, please!”) is not an ordinary man…not in his approach to business and not in his approach to telling his life story. It’s true that George Cohon is one of the most successful businessmen of his generation and that he’s also one of the most colourful. But the man you’ll meet in the pages of To Russia With Fries is considerably more complex than that description suggests. Here, you’ll encounter a man who not only dreamed the impossible dream of opening a McDonald’s restaurant in the heart of the Soviet Union (of all places), but had the patience, the persistence, and above all the good humour to navigate the maze of obstacles set in his course by a scornful communist bureaucracy. You’ll meet a man whose heart is bigger than his assets (he’s donating all the royalties from this book to charity); a man with a serious sense of fun, who loves (and is frequently on the receiving end of) practical jokes; a man whose life so far has been extraordinary by any standard. You’ll discover a man who is a natural and creative entrepreneur and an acknowledged expert on starting a business in Russia. He’s been there and done that – long before the crash of the Iron Curtain. From a man who can think and do six things at once (he’s been told he has a mind like a butterfly), comes a very lively and hugely entertaining story that has universal appeal.
Author: Tinatin Japaridze Publisher: Rowman & Littlefield ISBN: 1793641870 Category : History Languages : en Pages : 173
Book Description
This book examines Joseph Stalin’s increasing popularity in the post-Soviet space, and analyzes how his image, and the nostalgia it evokes, is manipulated and exploited for political gain. The author argues that, in addition to the evil dictator and the Georgian comrade, there is a third portrayal of Stalin—the one projected by the generation that saw the tail end of the USSR, the post-Soviet millennials. This book is not a biography of one of the most controversial historical figures of the past century. Rather, through a combination of sociopolitical commentary and autobiographical elements that are uncommon in monographs of this kind, the attempt is to explore how Joseph Stalin’s complex legacies and the conflicting cult of his irreconcilable tripartite of personalities still loom over the region as a whole, including Russia and, perhaps to an even deeper extent, Koba’s native land—now the independent Republic of Georgia, caught between its unreconciled Soviet past and the potential future within the European Union.
Author: Tony Royle Publisher: Psychology Press ISBN: 9780415207867 Category : Business & Economics Languages : en Pages : 260
Book Description
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
Author: Tazhina, Gainiya Publisher: IGI Global ISBN: 1799825531 Category : Business & Economics Languages : en Pages : 294
Book Description
In today’s modernized world, implementing technology into the infrastructures of communities has become a common custom. The idea of digital economy has proven to be an efficient, dynamic, and highly adaptable mode of performance, and regions across the globe have begun applying these digital approaches to their populated foundation. One region of the world that has recently begun using modern technologies is Eurasia. As they continue their technological transition from “theory” to “practice,” significant research is needed on the emergence of sustainability in these countries. Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region is a pivotal reference source that provides vital research on the implementation of digital initiatives within Eurasian countries and their social and economic principles. While highlighting topics such as educational technologies, mobile applications, and sustainable business, this publication explores the cultural aspects and social interaction of digital applications within this region of the world. This book is ideally designed for economists, IT professionals, educators, researchers, social scientists, policymakers, academicians, and students.
Author: Stephen K. Wegren Publisher: Lexington Books ISBN: 1498532381 Category : Political Science Languages : en Pages : 331
Book Description
This book provides a comprehensive analysis of Russian food policy. Food policy is defined as the way government policy influences food production and distribution. Russia’s food policy is important for several reasons. The first and most obvious reason is that a dysfunctional food policy is symptomatic of larger political and societal problems. A failing food policy is often the precursor to political instability. Russian food policy is also important is due to the agricultural recovery since 2004 that has allowed Russia to become self-sufficient in grain production. Being food-sufficient in grain means that Russia is not drawing upon global grain supply. Even more important, Russia now produces surpluses and has become a global grain supplier. Moreover, the agricultural recovery has made the country food secure, traditionally defined as having enough food for a healthy life. An analysis of food policy reveals that the structure of food production has changed with the emergence of mega-farms called agroholdings that are horizontally and vertically integrated. Agroholdings represent a concentration of capital and land, with a small number of farms producing large percentages of total food output. The book explores alternatives to the industrial agricultural model by discussing different variants of sustainable agriculture. A final importance of Russian food policy concerns food trade. Russia has become more protectionist since 2012. The food embargo against Western nations (2014-2017) is one example, so too is import substitution that is a core component of food policy. The book demonstrates the politicalization of external food trade. Food trade and denial of access to the Russian market is used as an instrument of foreign policy to punish countries with whom Russia has disagreements. Current Russian policymakers have food resources to augment, support, and extend national interests abroad. Russia historically has cycled through periods of integration and isolation from the West. This book raises the question whether a new normal has arisen that is characterized by the permanent withdrawal from integration, as evidenced by its nationalist and protectionist food policy. The book is entirely original, rich in detail and broad in scope. It is based on field work, survey data, a wide reading of primary sources and the secondary literature, all of which are linked to important policy questions in development studies and food studies. It is destined to become a classic book on Russian food policy.
Author: David Molch
Author: David Molch
Author: David Molch
Author: Stephanie Baker
Author: Elisabeth Braw
Author: Katlijn Malfliet
Author: George Cohon
Author: Tinatin Japaridze
Author: Tony Royle
Author: Tazhina, Gainiya
Author: Stephen K. Wegren