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Author: Angela Amor Publisher: GRIN Verlag ISBN: 3656601194 Category : Business & Economics Languages : en Pages : 12
Book Description
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: A, University of South Australia, language: English, abstract: McDonald created a global advisory council which is entrusted with the duty of providing recommendations on nutrition. McDonald’s has spearheaded a program to introduce healthy food for some customers. Customers can select hamburgers or salads depending upon their needs and requirements. Additionally, apples can be selected for children when parents purchase Happy Meals. McDonald’s products are filled with nutritional information which offers better choices and autonomy to customers. McDonald’s aggressive business strategy is based upon the premise that its restaurants should be located at strategic locations. Burger King’s management is dynamic because it always seeks to utilize the power of new media as a means of ensuring that organizational targets are attained in an effectual manner. Burger King has strived to harness the power of social media to launch new products, track customer feedback, and respond to complaints. Burger King is also successful because of its innovative products like its Whopper. French Toast Sticks, Caesar salads, veggie burgers, and others are examples of innovative products that are offered to customer segments. Burger King has always had a limited menu but it has focused on niche markets. The development of a comprehensive supply chain management system means that KFC can control the power of its suppliers. It trains suppliers so that the adequate standards of hygiene and safety can be maintained. Additionally, it has a monitoring and auditing mechanism to ensure that suppliers comply with the organizational standards and requirements. KFC’s training program for its workforce is based upon imparting technical, managerial, and communication skills.
Author: Angela Amor Publisher: GRIN Verlag ISBN: 3656601194 Category : Business & Economics Languages : en Pages : 12
Book Description
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: A, University of South Australia, language: English, abstract: McDonald created a global advisory council which is entrusted with the duty of providing recommendations on nutrition. McDonald’s has spearheaded a program to introduce healthy food for some customers. Customers can select hamburgers or salads depending upon their needs and requirements. Additionally, apples can be selected for children when parents purchase Happy Meals. McDonald’s products are filled with nutritional information which offers better choices and autonomy to customers. McDonald’s aggressive business strategy is based upon the premise that its restaurants should be located at strategic locations. Burger King’s management is dynamic because it always seeks to utilize the power of new media as a means of ensuring that organizational targets are attained in an effectual manner. Burger King has strived to harness the power of social media to launch new products, track customer feedback, and respond to complaints. Burger King is also successful because of its innovative products like its Whopper. French Toast Sticks, Caesar salads, veggie burgers, and others are examples of innovative products that are offered to customer segments. Burger King has always had a limited menu but it has focused on niche markets. The development of a comprehensive supply chain management system means that KFC can control the power of its suppliers. It trains suppliers so that the adequate standards of hygiene and safety can be maintained. Additionally, it has a monitoring and auditing mechanism to ensure that suppliers comply with the organizational standards and requirements. KFC’s training program for its workforce is based upon imparting technical, managerial, and communication skills.
Author: Angela Amor Publisher: ISBN: 9783656601180 Category : Languages : en Pages : 16
Book Description
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: A, University of South Australia, language: English, abstract: McDonald created a global advisory council which is entrusted with the duty of providing recommendations on nutrition. McDonald's has spearheaded a program to introduce healthy food for some customers. Customers can select hamburgers or salads depending upon their needs and requirements. Additionally, apples can be selected for children when parents purchase Happy Meals. McDonald's products are filled with nutritional information which offers better choices and autonomy to customers. McDonald's aggressive business strategy is based upon the premise that its restaurants should be located at strategic locations. Burger King's management is dynamic because it always seeks to utilize the power of new media as a means of ensuring that organizational targets are attained in an effectual manner. Burger King has strived to harness the power of social media to launch new products, track customer feedback, and respond to complaints. Burger King is also successful because of its innovative products like its Whopper. French Toast Sticks, Caesar salads, veggie burgers, and others are examples of innovative products that are offered to customer segments. Burger King has always had a limited menu but it has focused on niche markets. The development of a comprehensive supply chain management system means that KFC can control the power of its suppliers. It trains suppliers so that the adequate standards of hygiene and safety can be maintained. Additionally, it has a monitoring and auditing mechanism to ensure that suppliers comply with the organizational standards and requirements. KFC's training program for its workforce is based upon imparting technical, managerial, and communication skills.
Author: Apakshit Sachdeva Publisher: GRIN Verlag ISBN: 3668276668 Category : Business & Economics Languages : en Pages : 21
Book Description
Document from the year 2015 in the subject Business economics - Operations Research, , language: English, abstract: This report is based on an evaluation and selection of differentiation as a strategy that McDonald’s should pursue in order to realise growth and competitive advantage in the fast food industry. As the business environment changes, businesses are forced to change their strategies in an attempt to adapt to the changing environment neither as a means of survival, or in order to prosper. In such a case, determining the strategic position of a firm is crucial. Johnson, Scholes and Whittington define strategy as “the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations”. The three key generic strategies that a business can use are: differentiation, focus, and cost leadership. McDonald’s is a leading multinational player in the fast foods industry that is famous for providing basic fast-food items at low cost. The firm has been very successful in implementing this strategy by taking advantage of its high bargaining power to acquire raw materials cheaply thus passing the benefits of costs savings to the end-consumer. While this strategy worked during the introductory phase of the company's business operations, McDonald’s has now been forced to pursue a growth strategy by ensuring quality and product differentiation.
Author: Kamalesh Dey Publisher: GRIN Verlag ISBN: 366824216X Category : Business & Economics Languages : en Pages : 30
Book Description
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald’s corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald’s corporation. The report will use some strategic analytical tools for examples PESTEL framework and Porter’s five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald’s corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald’s corporation. This will identify to recognise their distinctiveness as well.
Author: Apakshit Sachdeva Publisher: ISBN: 9783668276673 Category : Languages : en Pages : 24
Book Description
Document from the year 2015 in the subject Business economics - Operations Research, language: English, abstract: This report is based on an evaluation and selection of differentiation as a strategy that McDonald's should pursue in order to realise growth and competitive advantage in the fast food industry. As the business environment changes, businesses are forced to change their strategies in an attempt to adapt to the changing environment neither as a means of survival, or in order to prosper. In such a case, determining the strategic position of a firm is crucial. Johnson, Scholes and Whittington define strategy as "the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations." The three key generic strategies that a business can use are: differentiation, focus, and cost leadership. McDonald's is a leading multinational player in the fast foods industry that is famous for providing basic fast-food items at low cost. The firm has been very successful in implementing this strategy by taking advantage of its high bargaining power to acquire raw materials cheaply thus passing the benefits of costs savings to the end-consumer. While this strategy worked during the introductory phase of the company's business operations, McDonald's has now been forced to pursue a growth strategy by ensuring quality and product differentiation.
Author: Patrick Schneider Publisher: GRIN Verlag ISBN: 3668932689 Category : Business & Economics Languages : en Pages : 40
Book Description
Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, course: Strategic Corporate Management, language: English, abstract: This assignment is answering the task to "compare the organisational structure of two direct competitors in an industry of your choice. To what extent and how does the chosen organisational structure reflect the specific corporate strategy of these companies? Discuss the respective structures critically". The assignment is comparing McDonald's and Subway, the two main competitors in the fast food industry. The chosen companies are the two market leaders in the fast food industry. Since Hill and Jones point out that a corporate strategy formulation comes first followed by designing the organisational structure, the following sections will describe the corporate strategies of both companies first. Later on, it will be evaluated critically what kind of organisational structure each of the competitors are built on and which one has the better fit with regard to their strategy. In the end, concluding remarks and an outlook will be provided. The organisational structure of any company can be understood as a vehicle that depicts the activities and connections of various divisions, business units and functions of that company. It helps managers to comprehend and to control the flow of activities. The organisational structure is highly important to be established appropriately because it presets the paths on which a company can create value and ultimately determines the efficiency of the value chain. There are various problems that can come up especially in large companies like a lack of coordination, information distortion and motivational problems. The weaknesses of a organisational structure are to be kept in mind when setting up a corporate strategy or else the structure needs to undergo changes in order to follow the strategy. The fit between a chosen corporate strategy and the structure of an organisation has an important influence on how smooth the different organs of a companys can work together to fulfil the corporates objectives.
Author: Daniel Germar Publisher: GRIN Verlag ISBN: 3668855986 Category : Business & Economics Languages : en Pages : 21
Book Description
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company Profile In terms of both revenue and brand value, McDonald’s founded in California in 1940 with its headquarters in Oak Brook, Illinois is arguably the most well-known fast food chain in the world. The company serves a locally relevant-menu of various food items, soft drinks and other beverages. The corporation is so globalized that the Big Mac Index is a standard indicator for measuring the purchasing power parity between countries.[1] To obtain operational growth, McDonald’s works aggressively on becoming a 95% franchise entity by 2018. Approximately 235.000 people were employed as of year-end 2017 in the 36.000 stores in 120 different countries. With its franchise model, the corporation is similar to a large real estate company which is structured into four segments: the largest market is the United States; international lead markets including France, UK, Canada, Australia and Germany; the high growth markets including China, Italy, Poland, Russia, South Korea, Spain, Switzerland, Netherlands and the foundational markets, including 100+ countries are also relevant.[2] Although the annual revenues are decreasing from year to year, the company’s profitability shows a positive development. In the restaurant industry, McDonald’s generates a significant part of the company’s operating income outside the United States. With a regard for volatility risks in connection with foreign currency changes, the effective income tax rate for 2018 is expected to be in the 25-27%. Nevertheless, there are no significant capital investments required through the gains in franchisee royalties[3] to attempt benefits for McDonald’s shareholders for the long term.[4]
Author: Dallas Hanson Publisher: Cengage AU ISBN: 0170451119 Category : Business & Economics Languages : en Pages : 56
Book Description
Strategic Management 7th Edition offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. This edition includes new coverage on the public sector, not-for-profit organisations, Australian legal frameworks and corporate social responsibility as well as examples and cases from Australia, New Zealand and Asia-Pacific. This coverage of localised content serves to engage students and reflects the current climate of strategic management while updated international content demonstrates how strategic management is used in the global economy. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap
Author: Ronald W Cotterill Publisher: CRC Press ISBN: 0429723083 Category : Science Languages : en Pages : 410
Book Description
This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.
Author: Michael A. Roberto Publisher: ISBN: Category : Business losses Languages : en Pages : 12
Book Description
Describes the poor company performance at McDonald's Corporation in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. Case compares and contrasts two approaches to group decision making about a company's competitive strategy.
Author: Angela Amor
Author: Angela Amor
Author: Angela Amor
Author: Apakshit Sachdeva
Author: Kamalesh Dey
Author: Apakshit Sachdeva
Author: Patrick Schneider
Author: Daniel Germar
Author: Dallas Hanson
Author: Ronald W Cotterill
Author: Michael A. Roberto