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Author: Arthur Rubinfeld Publisher: Prentice Hall Professional ISBN: 013702570X Category : Business & Economics Languages : en Pages : 366
Book Description
If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.
Author: Arthur Rubinfeld Publisher: Prentice Hall Professional ISBN: 013702570X Category : Business & Economics Languages : en Pages : 366
Book Description
If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.
Author: Neal Schaffer Publisher: John Wiley & Sons ISBN: 1118756681 Category : Business & Economics Languages : en Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Josh Kaufman Publisher: Penguin ISBN: 1101446080 Category : Business & Economics Languages : en Pages : 422
Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Art Saxby Publisher: ISBN: 9781599325897 Category : Business & Economics Languages : en Pages : 0
Book Description
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
Author: Neal Schaffer Publisher: Neal Schaffer ISBN: Category : Business & Economics Languages : en Pages : 110
Book Description
Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential. What You’ll Discover in This Book: Building a Magnetic LinkedIn Profile: Learn how to craft a profile that reflects your expertise, attracts opportunities, and positions you for long-term success. From a compelling headline to an optimized summary with keywords, you’ll leave a lasting first impression. Engagement Strategies for Building Relationships: Discover how consistent and meaningful engagement—through liking, commenting, and sharing content—can unlock new opportunities. Nurturing authentic conversations with clients and prospects will help you cultivate relationships that drive business growth. Creating Content That Resonates and Converts: Want to publish content that stands out in LinkedIn’s busy newsfeed? Learn how to use text-based posts, polls, carousels, and videos to deliver value to your network and position yourself as a thought leader in your industry. Prospecting and Lead Generation Tips: LinkedIn offers more than just networking opportunities—it’s a powerful platform for finding and engaging potential clients. You’ll learn how to use LinkedIn’s Advanced Search function to connect with high-value prospects, send personalized connection requests, and follow up to convert leads into meaningful business conversations. AI Tools to Enhance Your LinkedIn Efficiency: Learn how AI-powered tools can boost your LinkedIn strategy. Whether you’re creating AI-generated headshots, writing personalized messages, or generating engaging LinkedIn posts, this book will teach you how to leverage the latest technologies to streamline your efforts. Developing a LinkedIn Playbook: Master the art of consistency by building a personalized LinkedIn routine. With a detailed step-by-step playbook, you’ll know how to integrate all the strategies in this book into your daily workflow for continuous growth and success. Why This Book? Maximizing LinkedIn for Business Growth is written for professionals who recognize LinkedIn’s value but aren’t sure how to harness its full power. Whether you’re a beginner or an intermediate LinkedIn user, you’ll learn actionable strategies that deliver real results—without requiring premium subscriptions or Sales Navigator. This book will teach you how to: - Build a standout personal brand that attracts clients, recruiters, and career opportunities - Expand your network with high-value connections that align with your business goals - Create a content strategy that drives engagement and establishes your authority - Streamline your lead generation process and convert prospects into clients About the Author Neal Schaffer is a globally recognized digital marketing consultant, educator, and author of four previous books, including The Age of Influence and Maximize Your Social. With decades of experience in social media strategy, Neal has helped businesses of all sizes—from startups to Fortune 500 companies—unlock the full potential of LinkedIn to grow their brands and achieve measurable results. This release marks the 15th anniversary of Neal’s first LinkedIn-focused book, showcasing his evolving expertise and dedication to helping professionals thrive on the platform.
Author: Marcus Edward Bond Publisher: Marcus Edward Bond ISBN: Category : Business & Economics Languages : en Pages : 24
Book Description
How to Increase Business Sales" by Marcus Edward Bond is a comprehensive guide to improving your business's sales performance. This book covers a range of topics, from understanding your customers and developing a sales strategy to building a sales team and leveraging technology for sales. In this book, you'll learn how to set sales goals, identify sales channels, create a sales process, and develop sales collateral. You'll also discover how to hire and train salespeople, set sales quotas and incentives, and manage and motivate your sales team. In addition, this book explores the importance of leveraging technology for sales, including choosing the right sales technology tools, integrating sales tools with other business systems, automating sales processes, and analyzing sales data for insights. You'll also learn how to refine your sales techniques, including creating a compelling sales pitch, mastering objection handling, and developing effective closing techniques. And you'll discover strategies for expanding your sales reach, such as exploring new sales channels, developing partnerships and collaborations, expanding into new markets, and leveraging customer referrals and word-of-mouth marketing. Finally, this book addresses common sales challenges and provides tips for overcoming rejection and setbacks, maintaining a positive sales mindset, and staying motivated and focused on your sales goals. Whether you're a seasoned sales professional or just starting out in business, "How to Increase Business Sales" provides valuable insights and practical advice for boosting your sales performance and achieving your business goals.
Author: Robert W. Starinsky Publisher: CRC Press ISBN: 1420025406 Category : Business & Economics Languages : en Pages : 400
Book Description
Learn how to: Select the best ERP software for your organization Choose the most effective wrap around software to enhance the performance of an existing ERP system Align software selection with business goals and objectives Budget for the software and the hidden costs involved in its implementation At times a daring, ma
Author: Eon Ranger Publisher: First Class Consulting Corporation ISBN: Category : Art Languages : en Pages : 123
Book Description
Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to excel in the dynamic world of business and achieve remarkable growth. This comprehensive guide provides readers with a wealth of knowledge and practical insights into effective strategies that can propel their businesses forward in highly competitive markets. The book delves into the intricacies of business growth, offering a deep understanding of the various strategies and approaches that can be employed to gain a competitive edge. From market analysis and customer segmentation to product development and market expansion, readers will gain valuable insights into the different avenues for business growth. The guide goes beyond theoretical concepts by presenting real-world examples and case studies, showcasing successful growth stories from diverse industries. Readers will have the opportunity to learn from the experiences of accomplished business leaders and gain inspiration from their journeys to success. In addition to exploring growth strategies, the book emphasizes the importance of adaptability and resilience in an ever-changing business landscape. It highlights the significance of staying abreast of market trends, embracing innovation, and leveraging emerging technologies to stay ahead of the curve. By incorporating actionable advice and practical tips, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" equips readers with the tools and knowledge to identify opportunities, make informed decisions, and effectively execute growth strategies. Whether readers are seasoned entrepreneurs or aspiring business leaders, this book serves as a trusted guide to navigate the complexities of business growth and achieve long-term success. In a nutshell, "Mastering Business Growth Strategies: Gaining the Upper Hand in Competitive Markets" is an invaluable resource for individuals seeking to unlock the secrets of business growth. Through its practical insights, real-world examples, and emphasis on adaptability, this book empowers readers to chart a successful path towards achieving remarkable growth and surpassing their competitors.
Author: Alon Alroy Publisher: John Wiley & Sons ISBN: 1119817153 Category : Business & Economics Languages : en Pages : 278
Book Description
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Author: Rishi, Om Prakash Publisher: IGI Global ISBN: 1522522352 Category : Computers Languages : en Pages : 286
Book Description
Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency Through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications.
Author: Arthur Rubinfeld
Author: Arthur Rubinfeld
Author: Neal Schaffer
Author: Josh Kaufman
Author: Art Saxby
Author: Neal Schaffer
Author: Marcus Edward Bond 
Author: Robert W. Starinsky
Author: Eon Ranger
Author: Alon Alroy
Author: Rishi, Om Prakash