Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 177
Book Description
Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
Maximize Your Twitter Presence: 101 Strategies for Marketing Success
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 177
Book Description
Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 177
Book Description
Unleash the Power of Twitter and Catapult Your Marketing Success! Are you ready to turn your Twitter presence into a marketing powerhouse? Do you want to unlock the secrets that successful brands use to dominate the Twitterverse? Look no further because "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your ticket to Twitter stardom! 🚀 Blast Off to Twitter Success: Twitter isn't just a platform; it's a launchpad for your brand's success. Learn how to harness its real-time engagement, global reach, and diverse audience to skyrocket your marketing efforts. 📈 101 Proven Strategies: We've packed this book with 101 battle-tested strategies that cover every aspect of Twitter marketing. From crafting compelling tweets to running effective Twitter Ads, we've got you covered. 💡 Insider Secrets: Gain access to insider insights from Twitter experts who've cracked the code to Twitter success. Learn from their experiences and triumphs to supercharge your own strategy. 📣 Create Compelling Content: Crafting tweets that captivate your audience is an art, and we'll teach you the brushstrokes. Dive into tweet design, storytelling, hashtag mastery, and more to create content that converts. 📊 Data-Driven Domination: Don't fly blind! Discover the power of Twitter Analytics and use data to optimize your strategy. Uncover the metrics that matter and turn them into actionable insights. 🔥 Twitter Ads Mastery: Want to reach a broader or more targeted audience? We'll show you how to create Twitter Ads campaigns that drive results, boost your ROI, and make your competition tremble. 🌐 Global Reach, Global Impact: Twitter knows no borders, and neither should your brand. Learn to navigate cultural sensitivities, manage multilingual accounts, and connect with audiences worldwide. 🌟 Influencer Magic: Ever wondered how influencers can boost your brand? Find out how to identify, collaborate with, and measure the impact of influencers on Twitter to amplify your reach. 🤯 Trendsetters Unite: Ride the waves of Twitter trends and master the art of virality. Craft trend-related content that keeps your brand authentic and the talk of the town. 🔒 Crisis-Proof Your Brand: Prepare for Twitter storms and negative feedback with confidence. Learn to respond effectively and turn challenges into opportunities that strengthen your brand. 👥 Build a Twitter Tribe: Create a thriving Twitter community that engages with your brand. Celebrate user-generated content and turn your followers into enthusiastic brand advocates. 🔄 Cross-Pollinate for Success: Integrate Twitter seamlessly into your overall marketing strategy. Leverage other social media platforms, your website, and email marketing to achieve a holistic approach. 💬 Top 30 FAQs: Get answers to the burning questions about Twitter, covering profile management, content creation, engagement, and platform features. Ready to take your Twitter presence to the next level? "Maximize Your Twitter Presence: 101 Strategies for Marketing Success" is your roadmap to Twitter domination. Whether you're a seasoned marketer or just starting your journey, this book is your key to unlocking Twitter's full potential for your brand's growth and success. Don't miss out on this opportunity to become a Twitter marketing maestro. Grab your copy now and start maximizing your Twitter presence for unparalleled marketing success! 🚀📈🌟
Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Do It! Speaking
Author: David Newman
Publisher: HarperChristian + ORM
ISBN: 1400214858
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Publisher: HarperChristian + ORM
ISBN: 1400214858
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Tweet Naked
Author: Scott Levy
Publisher: Entrepreneur Press
ISBN: 1613082479
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
Publisher: Entrepreneur Press
ISBN: 1613082479
Category : Business & Economics
Languages : en
Pages : 186
Book Description
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
101 Internet Businesses You Can Start from Home
Author: Susan Sweeney
Publisher: Maximum Press
ISBN: 1931644799
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Publisher: Maximum Press
ISBN: 1931644799
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Nonprofit Fundraising 101
Author: Darian Rodriguez Heyman
Publisher: John Wiley & Sons
ISBN: 1119100461
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Publisher: John Wiley & Sons
ISBN: 1119100461
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Trends, Challenges & Innovations in Management - Volume III
Author: Dr Ramesh Kumar Miryala
Publisher: Zenon Academic Publishing
ISBN:
Category :
Languages : en
Pages : 337
Book Description
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Publisher: Zenon Academic Publishing
ISBN:
Category :
Languages : en
Pages : 337
Book Description
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Publishing 101
Author: Jane Friedman
Publisher: MBA for Writers
ISBN: 0986312606
Category : Reference
Languages : en
Pages : 196
Book Description
Learn the basics of the publishing industry
Publisher: MBA for Writers
ISBN: 0986312606
Category : Reference
Languages : en
Pages : 196
Book Description
Learn the basics of the publishing industry
What Happened To Advertising? What Would Gossage Do?
Author: Massimo Moruzzi
Publisher: Massimo Moruzzi
ISBN:
Category : Business & Economics
Languages : en
Pages : 91
Book Description
Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the suddenly so-important “conversations” between a brand of butter and consumers? Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “display” advertising, aka banner ads, on the web become, if not the reign of large-scale, low-quality direct response? What about our current obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are social networks if not private enclosures of the web and advertising platforms? Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?
Publisher: Massimo Moruzzi
ISBN:
Category : Business & Economics
Languages : en
Pages : 91
Book Description
Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the suddenly so-important “conversations” between a brand of butter and consumers? Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “display” advertising, aka banner ads, on the web become, if not the reign of large-scale, low-quality direct response? What about our current obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are social networks if not private enclosures of the web and advertising platforms? Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?