Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Material Relating to Music and Songs at the New York World's Fair
Author: The Oxford Handbook of Music and Advertising
Author: James DeavillePublisher: Oxford University Press, USA
ISBN: 0190691247
Category : Music
Languages : en
Pages : 954
Book Description
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
1939
Author: Claudia SwanPublisher: EOS Music
ISBN:
Category : Business & Economics
Languages : en
Pages : 104
Book Description
The World's Fair of 1939, held in New York, was an extremely important cultural event. The leading artists of the day--including the likes of Salvador Dali and Aaron Copland--participated, and in many ways the fair represented all that was prevalent in culture at that time. This book explores the fair's impact with archival photos and essays by noted musicologists and critics such as Robert Rosenblum.
Folklife Center News
Author: The Musician
Author: All Music Guide to Soul
Author: Vladimir BogdanovPublisher: Hal Leonard Corporation
ISBN: 9780879307448
Category : Music
Languages : en
Pages : 918
Book Description
With informative biographies, essays, and "music maps, " this book is the ultimate guide to the best recordings in rhythm and blues. 20 charts.
Dwight's Journal of Music
Author: John Sullivan DwightPublisher:
ISBN:
Category : Music
Languages : en
Pages : 426
Book Description
Dwight's Journal of Music
Author: Popular Mechanics
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 252
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Billboard
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 80
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.