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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1880

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Author: Ernest F. Haeussler
Publisher: Reston
ISBN:
Category : Business mathematics
Languages : en
Pages : 936

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Author: Jagdish C. Arya
Publisher: Pearson Educación
ISBN: 9789684444379
Category : Business & Economics
Languages : en
Pages : 852

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With an emphasis on techniques, this volume focuses on the applications of basic mathematics and differential and integral calculus in the field of business, economics and the life and social sciences. All mathematical theorems, proofs and concepts are described intuitively and then mathematically. Reorganized and rewritten material includes chapters on exponentials and logarithms, curve sketching and optimization, application sections of straight lines and quadratic inequalities. A new section on difference equations and expanded coverage of differential equations is included.

Author: Maria Dolores Ugarte
Publisher: CRC Press
ISBN: 158488892X
Category : Mathematics
Languages : en
Pages : 710

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Designed for an intermediate undergraduate course, Probability and Statistics with R shows students how to solve various statistical problems using both parametric and nonparametric techniques via the open source software R. It provides numerous real-world examples, carefully explained proofs, end-of-chapter problems, and illuminating graphs

Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 990

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Author: Robert S. Pindyck
Publisher: McGraw-Hill/Irwin
ISBN: 9780079132925
Category : Business & Economics
Languages : en
Pages : 664

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This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.

Author: Alain Fayolle
Publisher: Edward Elgar Publishing
ISBN: 1847201652
Category : Business & Economics
Languages : en
Pages : 317

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The importance of this volume is that it addresses the major pedagogical issues that inevitably arise in the context of entrepreneurship education. It represents a valuable source for those involved in the training and development of entrepreneurial skills and initiative. Economic Outlook and Business Review Can entrepreneurship be taught? Is it an art or a science? How is entrepreneurship learned? Another masterpiece by the European masters Fayolle and Klandt, this volume based on the 2003 Grenoble Conference will be useful for years to come, among educators and policymakers alike, especially those open to the emerging paradigm. Léo-Paul Dana, University of Canterbury, New Zealand This book discusses paradigmatic changes in the field of entrepreneurship education in response to economic, political and social needs, and the consequential need to reassess, redevelop and renew curricula and methods used in teaching entrepreneurship. Traditional and new questions and concerns are addressed, including: the development of business schools towards entrepreneurship education best-practice methods of learning and teaching entrepreneurship both inside and outside the classroom the design of effective teaching frameworks and tools the development of entrepreneurial behaviours and attitudes in students teaching the design and launch of new businesses. The issue of assessing the effectiveness of entrepreneurship education is also raised. A theoretical and methodological framework is used to measure the impact and effectiveness of entrepreneurship education programmes on the attitudes and behaviours of students. Now more than ever, the book argues, research in the field of entrepreneurship education has to be encouraged and facilitated, and should drive the activity of entrepreneurship education providers. As such, this fascinating book aims to provide researchers, practitioners, teachers and advanced students engaged in the field of entrepreneurship with relevant and up-to-date insights into international research programmes in entrepreneurship education.

Author: Arthur Sinton Otis
Publisher:
ISBN:
Category :
Languages : en
Pages : 76

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Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Author: Robert Mills Gagné
Publisher:
ISBN: 9780877782353
Category : Education
Languages : en
Pages : 56

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