Masters of Advertising Copy PDF Download

Author: Justus George Frederick
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 406

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Author: R. Bigelow Lockwood
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348

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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Author: Justus George Frederick
Publisher: Routledge
ISBN: 9781315763019
Category : Business & Economics
Languages : en
Pages : 0

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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312137983
Category : Business & Economics
Languages : en
Pages : 358

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Book Description
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100192
Category : Business & Economics
Languages : en
Pages : 358

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Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Author:
Publisher: Pearson South Africa
ISBN: 9781770253261
Category : Advertising
Languages : en
Pages : 284

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Author: Korin Grant
Publisher: Crimson Publishing
ISBN: 1844556492
Category : Reference
Languages : en
Pages : 172

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The Graduate Career Handbook is the complete guide to graduate career planning and job hunting for students and graduates, offering vital guidance on how to discover your potential, what to do after graduation, how to maximise your employability, and kick-start your career. Organised in simple chapters, this graduate career guide book is designed to help you address the various issues you experience as you move through university and into work, uniquely starting from your first year at uni and taking you through to your first days at work and beyond. It is packed with career advice and guidance for students and new graduates. Topics include: How to use self-reflection to identify possible career paths How to gain work experience and build employability skills The importance of networking and research Whether to consider postgraduate study Recruitment practices and what to do if you need a Plan B How to make a good first impression at work and career management Whether you have your heart set on a particular career, have a few ideas about possible lines of work, or wondering what job should I do , this book is for you. If you know what you want to do, it offers vital guidance on how to achieve your ambition and land your dream job; if you don t have a clue, it will help you work out what your next step should be. With handy tips, checklists and real-life examples throughout, this You re Hired guide will help you to supercharge your career and get the graduate job you want! A well-rounded and accessible book that covers everything you need to know. Highly recommended! Stuart Johnson, Director of the Careers Service, University of Bristol A timely book from two experts who really understand graduate careers. Stephen Isherwood, Chief Executive of the Association of Graduate Recruiters *

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2192

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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 320

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Author: University of Illinois at Urbana-Champaign. Graduate College
Publisher:
ISBN:
Category :
Languages : en
Pages : 424

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