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Author: Magnus Unemyr Publisher: ISBN: 9781517057947 Category : Languages : en Pages : 234
Book Description
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.* Learn more about current trends in Internet marketing, including inbound marketing* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messagesMastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!Buy this book now to become an Internet marketing expert and take your web marketing to the next level!
Author: Magnus Unemyr Publisher: ISBN: 9781517057947 Category : Languages : en Pages : 234
Book Description
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition. Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.* Learn more about current trends in Internet marketing, including inbound marketing* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messagesMastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!Buy this book now to become an Internet marketing expert and take your web marketing to the next level!
Author: Uwe G. Seebacher Publisher: Springer Nature ISBN: 3030542920 Category : Business & Economics Languages : en Pages : 754
Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Author: Carl Corrigan Publisher: Carl Corrigan ISBN: Category : Business & Economics Languages : en Pages : 141
Book Description
This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.
Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Dayna Rothman Publisher: John Wiley & Sons ISBN: 1118815890 Category : Business & Economics Languages : en Pages : 384
Book Description
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Author: Mike Schultz Publisher: John Wiley & Sons ISBN: 1118688430 Category : Business & Economics Languages : en Pages : 373
Book Description
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Author: Joe Pulizzi Publisher: McGraw Hill Professional ISBN: 1259589668 Category : Business & Economics Languages : en Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Sachin Naha Publisher: BookRix ISBN: 3755465302 Category : Business & Economics Languages : en Pages : 74
Book Description
"Feeling exhausted from chasing leads and struggling to close deals? Ever wished you could make every conversation lead to a sale? Well, get ready for a game-changer with 'Master the Art of Selling'! Inside, you'll find straightforward strategies to connect with customers, handle objections, and effortlessly grow your business success. No more aggressive tactics or overused and predictable phrases or expressions that have lost their originality and impact due to frequent use. This book focuses on building real connections and understanding what customers want. Learn to communicate effectively, address their needs, and turn them into satisfied supportive customers. Say goodbye to uncomfortable cold calls and pitches – welcome a natural approach to selling that feels right and brings in significant gains. 'Master the Art of Selling' is your ticket to increasing sales and revenue. It's like having a guide to understanding people, full of practical tips and real-life examples. Whether you're experienced or just starting, this book will enhance your sales skills and have you closing deals like a pro. So, leave your uncertainties behind, grab your copy, and prepare to witness your company's growth through the proven methods of a master salesperson!"
Author: Mark Coker Publisher: Mark Coker ISBN: 1452300038 Category : Language Arts & Disciplines Languages : en Pages : 160
Book Description
This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.
Author: Steve Thomas Publisher: Createspace Independent Publishing Platform ISBN: 9781547131785 Category : Electronic commerce Languages : en Pages : 246
Book Description
Every business wants to scale. The million dollar question is: how? There are many ways, but in the information age digital marketing is the key to most business' growth. This book lays the strategic foundation for businesses to scale through digital marketing. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. While marketing is still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. We're tracking every click, page visit, comment, and social media platform. Marketing automation is not only tracking everything we do online, but also using intelligent software to actively seek and engage prospects. This book was written as an overview of digital marketing automation. it introduces software tools and concepts that will help those not familiar with marketing automation get started.
Author: Magnus Unemyr
Author: Magnus Unemyr
Author: Uwe G. Seebacher
Author: Carl Corrigan
Author: Kipp Bodnar
Author: Dayna Rothman
Author: Mike Schultz
Author: Joe Pulizzi
Author: Sachin Naha
Author: Mark Coker
Author: Steve Thomas