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Mastering Fashion Marketing

Mastering Fashion Marketing PDF Author: Tim Jackson
Publisher: Bloomsbury Publishing
ISBN: 1137092718
Category : Business & Economics
Languages : en
Pages : 240

Book Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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