Creating Value with Data Analytics in Marketing PDF Download

Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 1000465462
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Author: Rudy Lai
Publisher: Packt Publishing Ltd
ISBN: 1838648836
Category : Computers
Languages : en
Pages : 172

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Book Description
Use PySpark to easily crush messy data at-scale and discover proven techniques to create testable, immutable, and easily parallelizable Spark jobs Key FeaturesWork with large amounts of agile data using distributed datasets and in-memory cachingSource data from all popular data hosting platforms, such as HDFS, Hive, JSON, and S3Employ the easy-to-use PySpark API to deploy big data Analytics for productionBook Description Apache Spark is an open source parallel-processing framework that has been around for quite some time now. One of the many uses of Apache Spark is for data analytics applications across clustered computers. In this book, you will not only learn how to use Spark and the Python API to create high-performance analytics with big data, but also discover techniques for testing, immunizing, and parallelizing Spark jobs. You will learn how to source data from all popular data hosting platforms, including HDFS, Hive, JSON, and S3, and deal with large datasets with PySpark to gain practical big data experience. This book will help you work on prototypes on local machines and subsequently go on to handle messy data in production and at scale. This book covers installing and setting up PySpark, RDD operations, big data cleaning and wrangling, and aggregating and summarizing data into useful reports. You will also learn how to implement some practical and proven techniques to improve certain aspects of programming and administration in Apache Spark. By the end of the book, you will be able to build big data analytical solutions using the various PySpark offerings and also optimize them effectively. What you will learnGet practical big data experience while working on messy datasetsAnalyze patterns with Spark SQL to improve your business intelligenceUse PySpark's interactive shell to speed up development timeCreate highly concurrent Spark programs by leveraging immutabilityDiscover ways to avoid the most expensive operation in the Spark API: the shuffle operationRe-design your jobs to use reduceByKey instead of groupByCreate robust processing pipelines by testing Apache Spark jobsWho this book is for This book is for developers, data scientists, business analysts, or anyone who needs to reliably analyze large amounts of large-scale, real-world data. Whether you're tasked with creating your company's business intelligence function or creating great data platforms for your machine learning models, or are looking to use code to magnify the impact of your business, this book is for you.

Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 1317561929
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Author: Computer Programming Academy
Publisher:
ISBN: 9781914185106
Category :
Languages : en
Pages : 202

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Book Description
Inside this book you will find all the basic notions to start with Python and all the programming concepts to implement predictive analytics. With our proven strategies you will write efficient Python codes in less than a week!

Author: Hadley Wickham
Publisher: "O'Reilly Media, Inc."
ISBN: 1491910364
Category : Computers
Languages : en
Pages : 521

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Book Description
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Author: Gergely Daroczi
Publisher: Packt Publishing Ltd
ISBN: 1783982039
Category : Computers
Languages : en
Pages : 397

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Book Description
Gain sharp insights into your data and solve real-world data science problems with R—from data munging to modeling and visualization About This Book Handle your data with precision and care for optimal business intelligence Restructure and transform your data to inform decision-making Packed with practical advice and tips to help you get to grips with data mining Who This Book Is For If you are a data scientist or R developer who wants to explore and optimize your use of R's advanced features and tools, this is the book for you. A basic knowledge of R is required, along with an understanding of database logic. What You Will Learn Connect to and load data from R's range of powerful databases Successfully fetch and parse structured and unstructured data Transform and restructure your data with efficient R packages Define and build complex statistical models with glm Develop and train machine learning algorithms Visualize social networks and graph data Deploy supervised and unsupervised classification algorithms Discover how to visualize spatial data with R In Detail R is an essential language for sharp and successful data analysis. Its numerous features and ease of use make it a powerful way of mining, managing, and interpreting large sets of data. In a world where understanding big data has become key, by mastering R you will be able to deal with your data effectively and efficiently. This book will give you the guidance you need to build and develop your knowledge and expertise. Bridging the gap between theory and practice, this book will help you to understand and use data for a competitive advantage. Beginning with taking you through essential data mining and management tasks such as munging, fetching, cleaning, and restructuring, the book then explores different model designs and the core components of effective analysis. You will then discover how to optimize your use of machine learning algorithms for classification and recommendation systems beside the traditional and more recent statistical methods. Style and approach Covering the essential tasks and skills within data science, Mastering Data Analysis provides you with solutions to the challenges of data science. Each section gives you a theoretical overview before demonstrating how to put the theory to work with real-world use cases and hands-on examples.

Author: Dirk P. Kroese
Publisher: CRC Press
ISBN: 1000730778
Category : Business & Economics
Languages : en
Pages : 538

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Book Description
Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code

Author: Marta Chinnici
Publisher: CRC Press
ISBN: 1000386058
Category : Computers
Languages : en
Pages : 304

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Book Description
Most applications generate large datasets, like social networking and social influence programs, smart cities applications, smart house environments, Cloud applications, public web sites, scientific experiments and simulations, data warehouse, monitoring platforms, and e-government services. Data grows rapidly, since applications produce continuously increasing volumes of both unstructured and structured data. Large-scale interconnected systems aim to aggregate and efficiently exploit the power of widely distributed resources. In this context, major solutions for scalability, mobility, reliability, fault tolerance and security are required to achieve high performance and to create a smart environment. The impact on data processing, transfer and storage is the need to re-evaluate the approaches and solutions to better answer the user needs. A variety of solutions for specific applications and platforms exist so a thorough and systematic analysis of existing solutions for data science, data analytics, methods and algorithms used in Big Data processing and storage environments is significant in designing and implementing a smart environment. Fundamental issues pertaining to smart environments (smart cities, ambient assisted leaving, smart houses, green houses, cyber physical systems, etc.) are reviewed. Most of the current efforts still do not adequately address the heterogeneity of different distributed systems, the interoperability between them, and the systems resilience. This book will primarily encompass practical approaches that promote research in all aspects of data processing, data analytics, data processing in different type of systems: Cluster Computing, Grid Computing, Peer-to-Peer, Cloud/Edge/Fog Computing, all involving elements of heterogeneity, having a large variety of tools and software to manage them. The main role of resource management techniques in this domain is to create the suitable frameworks for development of applications and deployment in smart environments, with respect to high performance. The book focuses on topics covering algorithms, architectures, management models, high performance computing techniques and large-scale distributed systems.

Author: Rohan Chopra
Publisher: Packt Publishing Ltd
ISBN: 1838552162
Category : Computers
Languages : en
Pages : 426

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Book Description
Leverage the power of the Python data science libraries and advanced machine learning techniques to analyse large unstructured datasets and predict the occurrence of a particular future event. Key FeaturesExplore the depths of data science, from data collection through to visualizationLearn pandas, scikit-learn, and Matplotlib in detailStudy various data science algorithms using real-world datasetsBook Description Data Science with Python begins by introducing you to data science and teaches you to install the packages you need to create a data science coding environment. You will learn three major techniques in machine learning: unsupervised learning, supervised learning, and reinforcement learning. You will also explore basic classification and regression techniques, such as support vector machines, decision trees, and logistic regression. As you make your way through chapters, you will study the basic functions, data structures, and syntax of the Python language that are used to handle large datasets with ease. You will learn about NumPy and pandas libraries for matrix calculations and data manipulation, study how to use Matplotlib to create highly customizable visualizations, and apply the boosting algorithm XGBoost to make predictions. In the concluding chapters, you will explore convolutional neural networks (CNNs), deep learning algorithms used to predict what is in an image. You will also understand how to feed human sentences to a neural network, make the model process contextual information, and create human language processing systems to predict the outcome. By the end of this book, you will be able to understand and implement any new data science algorithm and have the confidence to experiment with tools or libraries other than those covered in the book. What you will learnPre-process data to make it ready to use for machine learningCreate data visualizations with MatplotlibUse scikit-learn to perform dimension reduction using principal component analysis (PCA)Solve classification and regression problemsGet predictions using the XGBoost libraryProcess images and create machine learning models to decode them Process human language for prediction and classificationUse TensorBoard to monitor training metrics in real timeFind the best hyperparameters for your model with AutoMLWho this book is for Data Science with Python is designed for data analysts, data scientists, database engineers, and business analysts who want to move towards using Python and machine learning techniques to analyze data and predict outcomes. Basic knowledge of Python and data analytics will prove beneficial to understand the various concepts explained through this book.

Author: Samir Madhavan
Publisher: Packt Publishing Ltd
ISBN: 1784392626
Category : Computers
Languages : en
Pages : 294

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Book Description
Explore the world of data science through Python and learn how to make sense of data About This Book Master data science methods using Python and its libraries Create data visualizations and mine for patterns Advanced techniques for the four fundamentals of Data Science with Python - data mining, data analysis, data visualization, and machine learning Who This Book Is For If you are a Python developer who wants to master the world of data science then this book is for you. Some knowledge of data science is assumed. What You Will Learn Manage data and perform linear algebra in Python Derive inferences from the analysis by performing inferential statistics Solve data science problems in Python Create high-end visualizations using Python Evaluate and apply the linear regression technique to estimate the relationships among variables. Build recommendation engines with the various collaborative filtering algorithms Apply the ensemble methods to improve your predictions Work with big data technologies to handle data at scale In Detail Data science is a relatively new knowledge domain which is used by various organizations to make data driven decisions. Data scientists have to wear various hats to work with data and to derive value from it. The Python programming language, beyond having conquered the scientific community in the last decade, is now an indispensable tool for the data science practitioner and a must-know tool for every aspiring data scientist. Using Python will offer you a fast, reliable, cross-platform, and mature environment for data analysis, machine learning, and algorithmic problem solving. This comprehensive guide helps you move beyond the hype and transcend the theory by providing you with a hands-on, advanced study of data science. Beginning with the essentials of Python in data science, you will learn to manage data and perform linear algebra in Python. You will move on to deriving inferences from the analysis by performing inferential statistics, and mining data to reveal hidden patterns and trends. You will use the matplot library to create high-end visualizations in Python and uncover the fundamentals of machine learning. Next, you will apply the linear regression technique and also learn to apply the logistic regression technique to your applications, before creating recommendation engines with various collaborative filtering algorithms and improving your predictions by applying the ensemble methods. Finally, you will perform K-means clustering, along with an analysis of unstructured data with different text mining techniques and leveraging the power of Python in big data analytics. Style and approach This book is an easy-to-follow, comprehensive guide on data science using Python. The topics covered in the book can all be used in real world scenarios.