How to Become a Master of Persuasion PDF Download

Author: Tony Treacy
Publisher: Business Expert Press
ISBN: 1637420919
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Author: Fen Osler Hampson
Publisher: Signal
ISBN: 0771039085
Category : Biography & Autobiography
Languages : en
Pages : 290

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Book Description
Based on unprecedented access--interviews with key players, diaries, memos, etc.--the first book to document Brian Mulroney's impressive foreign policy record, from NAFTA to the collapse of the Soviet Union, climate change to the release of Nelson Mandela. Prime Minister Brian Mulroney led and lifted Canada's voice and influence in world affairs to unprecedented heights. He understood better than many of his predecessors that Canada's power and influence derived from a solid grasp of our vital national interests, and a purposeful commitment to pursing those interests and values on the world stage. With full access to key players and new documentation, Fen Osler Hampson brilliantly tells how Canada succeeded in advancing its national interests on trade, the environment, national security, and the elevation of democracy and human rights under Mulroney's leadership. Through negotiation and the deliberate cultivation of close personal links with other world leaders and figures, including Ronald Reagan and George H.W. Bush, Margaret Thatcher, François Mitterrand, Nelson Mandela and many others, there were significant achievements that serve Canadian interests to this day. Efforts to combat acid rain, repair the ozone layers, and to champion climate change, long before it became fashionable, surprised and satisfied many ardent advocates on the environment. Perhaps most important of all, Brian Mulroney put to bed the long-standing myth that Canada could not be a respected international player if it was seen as being too close to the United States. In sharp contrast to his predecessor, he argued that the path for global influence for the country began with a principled and trusted dialogue with Washington, one that other world leaders noticed. As Canada's present government navigates its own course in choppy international waters, there is much to be learned from our finest hour on the international stage some three decades ago under Prime Minister Brian Mulroney.

Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Author: Jason Harris
Publisher: Hachette UK
ISBN: 1529304172
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.

Author: Philip Hesketh
Publisher: John Wiley & Sons
ISBN: 0857086375
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters

Author: Bob Burg
Publisher: Sound Wisdom
ISBN: 0768487005
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Author: Robert Levine
Publisher: John Wiley & Sons
ISBN: 0471763179
Category : Psychology
Languages : en
Pages : 294

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Book Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

Author: Tali Sharot
Publisher: Macmillan + ORM
ISBN: 162779266X
Category : Psychology
Languages : en
Pages : 299

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Book Description
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad. Praise for The Influential Mind Winner of the 2018 British Psychological Society Book Award Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School,and more “Sharot . . . covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons. . . . Her book is a witty survey of techniques to influence and guide human behavior.” —The New York Times Book Review “This timely, intriguing book explains why it’s so difficult to shift the attitudes and actions of others—and what we can do about it.” —Adam Grant, New York Times–bestselling author of Originals and Give and Take

Author: Robert Moore
Publisher:
ISBN: 9781530704545
Category : Influence (Psychology)
Languages : en
Pages : 0

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Book Description
Persuasion - The key to seduce the universe! is here to help! book will help you save time, energy and money as it gives you all the most important techniques and strategies for you to influence, persuade and seduce the whole world--

Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81

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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.