Author: Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136
Book Description
Mass Transit Management: Marketing
Author: Mass Transit Management
Author: Mass Transit Management
Author: Marketing Public Transit
Author: Chris LovelockPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit ManagementPublisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
Mass Transit Management
Author: George M. SmerkMass Transit Management: Management and control
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 110
Book Description
Mass Transit Management
Author: George M. SmerkPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 112
Book Description
Marketing the New Mass Transit
Author: Ben MorrisPublisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
Book Description
Mass Transit Management: Marketing
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
Book Description