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Author: Ray Eldon Hiebert Publisher: Longman Publishing Group ISBN: Category : Social Science Languages : en Pages : 694
Book Description
Completely revised and updated, the new edition of this text aims to provide a solid grounding in all areas of mass communication and stimulate students to become critical consumers of today's media output.
Author: Ray Eldon Hiebert Publisher: Longman Publishing Group ISBN: Category : Social Science Languages : en Pages : 694
Book Description
Completely revised and updated, the new edition of this text aims to provide a solid grounding in all areas of mass communication and stimulate students to become critical consumers of today's media output.
Author: W. James Potter Publisher: SAGE Publications, Incorporated ISBN: 9780761923152 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.
Author: John Ryan Publisher: Allyn & Bacon ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author: John Vivian Publisher: Pearson Educacion ISBN: 9780205876457 Category : Communication Languages : en Pages : 504
Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author: Doris A. Graber Publisher: CQ Press ISBN: 1506340253 Category : Political Science Languages : en Pages : 616
Book Description
This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.
Author: Robert S. Fortner Publisher: John Wiley & Sons ISBN: 1118770005 Category : Social Science Languages : en Pages : 1002
Book Description
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author: Ray Eldon Hiebert
Author: Ray Eldon Hiebert
Author: Ray Eldon Hiebert
Author: W. James Potter
Author: Paul C. Weiler
Author: John Ryan
Author: John Vivian
Author: Doris A. Graber
Author: Richard Campbell
Author: Dianah Wynter
Author: Robert S. Fortner