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Author: William J. McEwen Publisher: Simon and Schuster ISBN: 1595620052 Category : Business & Economics Languages : en Pages : 144
Book Description
Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.
Author: William J. McEwen Publisher: Simon and Schuster ISBN: 1595620052 Category : Business & Economics Languages : en Pages : 144
Book Description
Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.
Author: Tim Halloran Publisher: John Wiley & Sons ISBN: 1118611284 Category : Business & Economics Languages : en Pages : 272
Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: Kay Gregory Publisher: ePublishing Works! ISBN: 1947833111 Category : Fiction Languages : en Pages : 243
Book Description
"Well-written and enjoyable love story." ~Romantic Times Man Marries Woman He Claims To Not Love in Married to a Stranger, a Contemporary Romance, by Kay Gregory --1991 and 1996, Vancouver, British Colombia, CanadaWhen-- Brand wakes up beside a beautiful stranger attempting to escape a marriage orchestrated by her wealthy parents, he agrees to marry her. After all, the only woman he ever loved is dead. Moving his new bride into his basement apartment in Vancouver, Brand is determined to make a go of it. But his guilt and her secrets force a change of plans. From the Publisher: The Reluctant Brides Series will be enjoyed by readers who appreciate traditional romance in unusual contemporary settings. Fans of Fern Britton, Caroline Roberts, T.A. Williams and Debbie Johnson will not want to miss this series. "Kay Gregory's writing and characterization always sparkles..." ~Affaire de Coeur "...crisp writing and a tense love story which softly echoes traditional romance." ~Romantic Times THE RELUCTANT BRIDES, in series order Married To Deceive Married Times Two Married To A Stranger OTHER TITLES by Kay Gregory A Woman of Experience A Woman of Impulse
Author: B Zachary Bennett Publisher: ISBN: Category : Languages : en Pages : 176
Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: John Curtis Ph. D. Publisher: The Business of Love ISBN: 1934759090 Category : Psychology Languages : en Pages : 155
Book Description
Living together is widely accepted and this is the first book to take a serious and non-judgmental look at helping these couples improve the fitness of their relationships. This first-ever Fitness Guide is a complete resource for anyone who answers yes to any of these questions:1.Are you living together now?2.Are you thinking about living together?3.Is your live-in relationship getting rocky?4.Do you know someone who needs help with their live-in relationship?5.Do you want to strengthen your live-in relationship?6.Do you want to know more about the reasons, risks and future of cohabitating?The strategies in this book can be successfully applied to a new romance where the couple is just thinking about cohabitating, a newly cohabitating couple who want to maintain the relationship, as a possible stepping-stone to marriage, or a long-term cohabitating couple who want to strengthen their relationship but never plan to marry. This book provides a clear, step-by-step method to use winning business strategies to create a winning live-in relationship.
Author: Love Kathy Publisher: Kensington Publishing Corp. ISBN: 0758277148 Category : Fiction Languages : en Pages : 1387
Book Description
A Demonic Bundle: So I Married a Demon Slayer, Demon Can't Help It & Demon Hunting in Dixie A Demon...Not Just In Bed Practical Josephine "Jo" Burke has no patience for the paranormal--even if she's been having some strange visions lately. But if she is losing her mind, at least it would explain her new attraction to her co-worker, the least suitable man she could ever fall for... Maksim Kostova has no idea why he's so drawn to feisty mortal Jo, but he does know how she feels about the supernatural. Forget about her accepting him for what he really is, she'd never even believe him in the first place. Or would she? When Jo confesses to him that she's been seeing visions of a dead girl, it seems anything's possible... A warrior, a demon, and the girl next door... Looking For Trouble Addy Corwin is a florist with an attitude. A bad attitude, or so her mama says, 'cause she's not looking for a man. Mama's wrong. Addy has looked. There's just not much to choose from in Hannah, her small Alabama hometown. Until Brand Dalvahni shows up, a supernaturally sexy, breathtakingly well-built hunk of a warrior from-well, not from around here, that's for sure. Mama thinks he might be European or maybe even a Yankee. Brand says he's from another dimension. Addy couldn't care less where he's from. He's gorgeous. Serious muscles. Disturbing green eyes. Brand really gets her going. Too bad he's a whack job. Says he's come to rescue her from a demon. Puh-lease. But right after Brand shows up, strange things start to happen. Dogs talk and reanimated corpses stalk the quite streets of Hannah. Her mortal enemy Meredith, otherwise known as the Death Starr, breaks out in a severe and inexplicable case of butt boils. Addy might not know what's going on, but she definitely wants a certain sexy demon hunter by her side when it all goes down... "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton, New York Times Bestselling Author "A demonically wicked good time." -Angie Fox In the lusty humidity of the Deep South, among the neon lights of Vegas, and the glitz of high-fashion, demon slayers are the new sexy... Hot! By Kathy Love At Hot! Magazine, the devil really does wear Prada. When the CEO is an actual demon and the mail room guys are undercover demon slayers, it's not beyond the realm of possibility for an up-and-coming photographer and a model possessed by much more than a sweet tooth to fall in love. What Slays In Vegas by Angie Fox When a sexy succubus comes up against a fearless demon slayer intent on killing her boss, a truly wild Vegas night turns into a quickie wedding. But in a city where anything goes, a demon slayer wedding a succubus is strictly forbidden. Which doesn't mean either is rushing to jump out of the marriage bed. The Bride Wore Demon Dust by Lexi George He's perfection in a tuxedo-more so out of it-and on a mission to protect his Alabama gal from the mysterious mayhem intent on her destruction. But the bride is a spunky steel magnolia with special powers of her own, determined to drop-kick evil forces across the state line and give her slayer a run for his money. Praise for Angie Fox "She has a genuine gift for creating dangerously hilarious drama." -RT Book Reviews Praise for Kathy Love "Fangs for the Memories will make you laugh until milk comes out of your nose." -MaryJanice Davidson Praise for Lexi George "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton on Demon Hunting in Dixie
Author: William J. McEwen
Author: William J. McEwen
Author: 
Author: Tim Halloran
Author: Kay Gregory
Author: Kentucky Historical Society
Author: B Zachary Bennett
Author: John Curtis Ph. D.
Author: 
Author: Love Kathy
Author: John Brand