Author: Patrick Bouchet Publisher: Routledge ISBN: 0415532841 Category : Business & Economics Languages : en Pages : 210
Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Author: Douglas Angus Publisher: Hodder Gibson ISBN: 1510451838 Category : Business & Economics Languages : en Pages : 167
Book Description
Exam Board: SQA Level: Higher Subject: French First Teaching: August 2018 First Exam: May 2019 Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher French Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success. - Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes - Prepare for the exam with top tips and hints on revision techniques - Get your best grade with advice on how to gain those vital extra marks
Author: Marianne Chappuis Publisher: Jacques de Werra, Université de Genève ISBN: 3725560056 Category : Law Languages : en Pages : 146
Book Description
Actes de la Journée de droit de la propriété intellectuelle, organisée à Genève le 2 février 2009, regroupant des contributions de Marianne Chappuis, François Gindrat, Ivan Cherpillod, Heijo Ruijsenaars/Pranvera Këllezi, Nick White et Henry Peter/Jacques de Werra
Author: Ludovic Seifert Publisher: Taylor & Francis ISBN: 1317403169 Category : Medical Languages : en Pages : 331
Book Description
This is the first book to explore in depth the science of climbing and mountaineering. Written by a team of leading international sport scientists, clinicians and climbing practitioners, it covers the full span of technical disciplines, including rock climbing, ice climbing, indoor climbing and mountaineering, across all scientific fields from physiology and biomechanics to history, psychology, medicine, motor control, skill acquisition, and engineering. Striking a balance between theory and practice, this uniquely interdisciplinary study provides practical examples and illustrative data to demonstrate the strategies that can be adopted to promote safety, best practice, injury prevention, recovery and mental preparation. Divided into six parts, the book covers all essential aspects of the culture and science of climbing and mountaineering, including: physiology and medicine biomechanics motor control and learning psychology equipment and technology. Showcasing the latest cutting-edge research and demonstrating how science translates into practice, The Science of Climbing and Mountaineering is essential reading for all advanced students and researchers of sport science, biomechanics and skill acquisition, as well as all active climbers and adventure sport coaches.
Author: Sérgio Rocha Piedade Publisher: Springer ISBN: 3030104338 Category : Medical Languages : en Pages : 673
Book Description
This superbly illustrated book provides information of outstanding quality on the presentation and management of the entire range of sports injuries and conditions likely to be encountered by the sports medicine physician, as well as many other topics relating to sports activity, events, and outcomes. It is the product of close collaboration among members of several ISAKOS committees, and the chapter authors are clinicians and scientists from across the world who are acknowledged experts in sports medicine and orthopedics. The book opens by discussing fundamental topics and principles, covering subjects such as the biomechanics of injuries, physiological demands in sports practice, sports activity at different ages, nutrition and hydration, strength and conditioning, injury prevention, recovery, rehabilitation, and return to play. Subsequent chapters focus in depth on overtraining injuries, neurological disorders, sports trauma to different parts of the body, and special clinical conditions. Further topics to be addressed are different scenarios in sports (e.g., indoor vs outdoor), sports equipment, biologic treatment of sports injuries, major sporting events, and patient-recorded outcome measures.
Author: Leigh Robinson Publisher: Routledge ISBN: 1136660879 Category : Business & Economics Languages : en Pages : 487
Book Description
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Author: Patrick Bouchet
Author: C. M. van Stockum
Author: 
Author: Douglas Angus
Author: Marianne Chappuis
Author: Ludovic Seifert
Author: 
Author: Sérgio Rocha Piedade
Author: 
Author: Leigh Robinson