Marketing Your Library's Electronic Resources PDF Download

Author: Marie R. Kennedy
Publisher: American Library Association
ISBN: 1555708897
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes Four complete programs from both public and academic libraries A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models Numerous examples of well-executed plans and outcomes

Author: Stephanie Espinoza Villamor
Publisher: Bloomsbury Publishing USA
ISBN: 1440872236
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Author: Marie R. Kennedy
Publisher: American Library Association
ISBN: 083891599X
Category : Language Arts & Disciplines
Languages : en
Pages : 241

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Book Description
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Author: Patricia H. Fisher
Publisher: American Library Association
ISBN: 9780838909096
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Author: Alana Verminski
Publisher: American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 238

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Book Description
Recipient of the 2018 Association for Library Collections & Technical Services (ALCTS) Outstanding Publication Award Whether it's networking with vendor reps or poring over data, the continually evolving field of electronic resources management (ERM) is always throwing something new your way. Alana Verminski and Kelly Marie Blanchat were once new on the job themselves, crossing over from research instruction and the vendor side of scholarly publishing. They share what they've learned along the way in this hands-on guide. Cutting through the complexity of a role that's changing rapidly, inside you'll find to-the-point advice on methods and tools that will help you stay on top of things, including coverage of such key topics as the full range of purchasing options, from Big Deals to unbundling to pay per view;conversation starters that will help build productive relationships with vendor reps;questions to ask vendors about accessibility;common clauses of licensing agreements and what they mean;understanding the four types of authentication;using a triage approach to troubleshooting hitches in accessing articles;conducting an overlap analysis to evaluate new content;the basic principles of usage statistics, and four ways to use COUNTER reports when evaluating renewals;tips for activating targets in your knowledge base;five steps to developing an effective marketing plan; andhow to master the lingo, with clear explanations of jargon, important terms, and acronyms. This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.

Author: Nancy Dowd
Publisher: American Library Association
ISBN: 0838910009
Category : Language Arts & Disciplines
Languages : en
Pages : 153

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Book Description
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Author: Elisabeth Doucett
Publisher: American Library Association
ISBN: 0838909620
Category : Business & Economics
Languages : en
Pages : 139

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Book Description
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598440197
Category : Language Arts & Disciplines
Languages : en
Pages : 436

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Book Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Author: Marcus Elmore
Publisher: R. R. Bowker
ISBN: 9780835248556
Category : Academic libraries
Languages : en
Pages : 0

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Book Description
This seven-volume set offers a core collection of hand-selected titles in 58 curriculum-specific subject areas. Volumes are organized into broad subject areas such as Humanities, Languages and Literature, History, Social Sciences and Professional Studies, Science and Technology, and Interdisciplinary and Area Studies. The seventh volume provides helpful cross-referencing indexes which explain the relationship between RCL subject taxonomy and LC ranges. New to this edition are the inclusion of interdisciplinary subject areas and the selection of electronic resources and web sites essential for undergraduate library collections. Non-book selections will be easily identified by a graphic indicator included in the item record. All selections will be assigned an audience level marker indicating whether the title is most appropriate for lower-division undergraduate, upper-division undergraduate, faculty, or general readership. Records will also include a notation if they previously appeared in BCL3 (Books for College Libraries, 1988) or have been reviewed by Choice.