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Marketing Your Library

Marketing Your Library PDF Author: Carol Smallwood
Publisher: McFarland
ISBN: 0786489952
Category : Language Arts & Disciplines
Languages : en
Pages : 233

Book Description
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
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