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Author: Tom Poland Publisher: ISBN: 9780977503261 Category : Business & Economics Languages : en Pages : 232
Book Description
This book gives you a proven step-by-step method for generating new client inquiries in bulk and without significant cost or complication using webinars.It is the latest book from Tom Poland, a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people with annual revenue of more than twenty million dollars. Today Tom teaches his unique webinar marketing method that made him so successful and which has helped thousands of clients globally enjoy the prosperity that comes with a weekly flow of high quality, inbound, client inquiries.Here's what you'll discover in this book: No email list? No problem! Discover how to create a high quality subscriber list, fast.Three styles of webinar presentations for different markets, different price points, greater engagement and more profit.How to attract C-Suite executives to webinars who would not normally attend.The simple seven step process that has other people and organizations driving quality Audiences to your webinar without any cost or complication.The most profitable day and time to run marketing webinars
Author: Tom Poland Publisher: ISBN: 9780977503261 Category : Business & Economics Languages : en Pages : 232
Book Description
This book gives you a proven step-by-step method for generating new client inquiries in bulk and without significant cost or complication using webinars.It is the latest book from Tom Poland, a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people with annual revenue of more than twenty million dollars. Today Tom teaches his unique webinar marketing method that made him so successful and which has helped thousands of clients globally enjoy the prosperity that comes with a weekly flow of high quality, inbound, client inquiries.Here's what you'll discover in this book: No email list? No problem! Discover how to create a high quality subscriber list, fast.Three styles of webinar presentations for different markets, different price points, greater engagement and more profit.How to attract C-Suite executives to webinars who would not normally attend.The simple seven step process that has other people and organizations driving quality Audiences to your webinar without any cost or complication.The most profitable day and time to run marketing webinars
Author: Peter VanRysdam Publisher: Atlantic Publishing Company ISBN: 1601383177 Category : Business & Economics Languages : en Pages : 290
Book Description
During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.
Author: Mark Aaron Polger Publisher: Rowman & Littlefield ISBN: 1538125811 Category : Language Arts & Disciplines Languages : en Pages : 333
Book Description
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Author: Jason Fladlien Publisher: ISBN: 9781544500645 Category : Business & Economics Languages : en Pages : 346
Book Description
It's no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn't for having a single, solid webinar. A strong webinar allows you to get more new customers into your business--and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don't use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped countless businesses use and improve their webinars to the tune of six, seven, eight, and even nine figure wins. For many online businesses, he is their secret weapon for marketing success. For the first time, in his book One to Many, he makes his secrets publicly available to anyone who is willing to do a little work--to increase profits a lot!
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 0470948728 Category : Business & Economics Languages : en Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Kivi Leroux Miller Publisher: John Wiley & Sons ISBN: 0470619856 Category : Business & Economics Languages : en Pages : 285
Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Sharat Sharan Publisher: John Wiley & Sons ISBN: 1118885724 Category : Business & Economics Languages : en Pages : 288
Book Description
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including: A webinar overview, and how to determine your need, budget, and available tools Topic selection, script creation, graphic production, and marketing Creation advice, including live troubleshooting and how to handle viewer questions Archiving tips, and how to integrate webinars into a marketing plan You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.
Author: Joe Pulizzi Publisher: McGraw Hill Professional ISBN: 1259589668 Category : Business & Economics Languages : en Pages : 358
Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Tom Poland
Author: Tom Poland
Author: Tom Poland
Author: Peter VanRysdam
Author: Mark Aaron Polger
Author: Jason Fladlien
Author: Ann Handley
Author: Kivi Leroux Miller
Author: Sharat Sharan
Author: Tom Poland
Author: Joe Pulizzi