Author: Amos Urban ShirkPublisher:
ISBN:
Category : Commission merchants
Languages : en
Pages : 344
Book Description
Marketing Through Food Brokers
Author: Amos Urban ShirkPublisher:
ISBN:
Category : Commission merchants
Languages : en
Pages : 344
Book Description
Food Brokers Appraise Cooperative Marketing Practices
Author: Anne Lauretta GessnerPublisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 20
Book Description
Managing Food Brokers' Sales and Merchandising Programs
Author: Frank A. JohnsonPublisher:
ISBN:
Category : Brokers
Languages : en
Pages : 116
Book Description
Marketing Information Guide
Author: Moving Your Brand Up the Food Chain
Author: Patrick NyczPublisher: Dog Ear Publishing
ISBN: 1457559293
Category : Business & Economics
Languages : en
Pages : 216
Book Description
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Running a Food Hub: Volume Two, a Business Operations Guide
Author: James MatsonPublisher: Government Printing Office
ISBN: 9780160929847
Category : Business & Economics
Languages : en
Pages : 84
Book Description
This report is part of a multi-volume technical report series entitled, Running a Food Hub, with this guide serving as a companion piece to other United States Department of Agriculture (USDA) reports by providing in-depth guidance on starting and running a food hub enterprise. In order to compile the most current information on best management and operations practices, the authors used published information on food hubs, surveyed numerous operating food hubs, and pulled from their existing experience and knowledge of working directly with food hubs across the country as an agricultural business consulting firm. The report’s main focus is on the operational issues faced by food hubs, including choosing an organizational structure, choosing a location, deciding on infrastructure and equipment, logistics and transportation, human resources, and risks. As such, the guide explores the different decision points associated with the organizational steps for starting and implementing a food hub. For some sections, sidebars provide “decision points,” which food hub managers will need to address to make key operational decisions. This illustrated guide may assist the operational staff at small businesses or third-party organizations that may provide aggregation, marketing, and distribution services from local and regional producers to assist with wholesale, retail, and institution demand at government institutions, colleges/universities, restaurants, grocery store chains, etc. Undergraduate students pursuing coursework for a bachelor of science degree in food science, or agricultural economics may be interested in this guide. Additionally, this reference work will be helpful to small businesses within the food trade discipline.
Report
Author: United States. Congress SenatePublisher:
ISBN:
Category : United States
Languages : en
Pages : 2644
Book Description
Management Research Summary
Author: Marketing Research Activities of U.S. Department of Agriculture
Author: United States. Congress. House. Committee on AgriculturePublisher:
ISBN:
Category :
Languages : en
Pages : 156
Book Description
Marketing Through Food Brokers
Author: Frank A. JohnsonPublisher:
ISBN:
Category : Food
Languages : en
Pages : 144
Book Description