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Author: William Winston Publisher: Routledge ISBN: 1317941977 Category : Business & Economics Languages : en Pages : 120
Book Description
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Author: William Winston Publisher: Routledge ISBN: 1317941977 Category : Business & Economics Languages : en Pages : 120
Book Description
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Author: Neil Baum Publisher: Jones & Bartlett Publishers ISBN: 1449609961 Category : Business & Economics Languages : en Pages : 609
Book Description
Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
Author: Neil Baum Publisher: Jones & Bartlett Learning ISBN: 0763769835 Category : Business & Economics Languages : en Pages : 610
Book Description
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Author: Drew Stevens Publisher: Momentum Press ISBN: 1606509403 Category : Medical Languages : en Pages : 111
Book Description
Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Author: Jeff French Publisher: Oxford University Press ISBN: 0198717695 Category : Business & Economics Languages : en Pages : 273
Book Description
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Author: Fran Hyde Publisher: Routledge ISBN: 1000514196 Category : Business & Economics Languages : en Pages : 191
Book Description
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Author: Stephen Walter Brown Publisher: Practice Management Information Corporation ISBN: 9780874894943 Category : Business & Economics Languages : en Pages : 420
Author: William Winston Publisher: Routledge ISBN: 1136551433 Category : Business & Economics Languages : en Pages : 242
Book Description
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Author: William Winston
Author: William Winston
Author: Neil Baum
Author: Neil Baum
Author: Drew Stevens
Author: Claudia Puchta
Author: Jeff French
Author: Fran Hyde
Author: Richard Mackesy
Author: Stephen Walter Brown
Author: William Winston