Marketing the destination Kühlungsborn in Switzerland: A marketing concept PDF Download

Author: Simone Weinert
Publisher: GRIN Verlag
ISBN: 3638316440
Category : Business & Economics
Languages : en
Pages : 129

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Book Description
Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), Stralsund University of Applied Sciences, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them – also internationally – competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers. In consideration of the growing visitor numbers from Switzerland the destination Kühlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.

Author: Federica Signorini
Publisher: Lulu.com
ISBN: 1447541235
Category :
Languages : en
Pages : 259

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Author: A. Stewart Fotheringham
Publisher: John Wiley & Sons
ISBN: 0470855258
Category : Science
Languages : en
Pages : 282

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Book Description
Geographical Weighted Regression (GWR) is a new local modelling technique for analysing spatial analysis. This technique allows local as opposed to global models of relationships to be measured and mapped. This is the first and only book on this technique, offering comprehensive coverage on this new 'hot' topic in spatial analysis. * Provides step-by-step examples of how to use the GWR model using data sets and examples on issues such as house price determinants, educational attainment levels and school performance statistics * Contains a broad discussion of and basic concepts on GWR through to ideas on statistical inference for GWR models * uniquely features accompanying author-written software that allows users to undertake sophisticated and complex forms of GWR within a user-friendly, Windows-based, front-end (see book for details).

Author: Gunter Saake
Publisher: Springer
ISBN: 3540464662
Category : Computers
Languages : en
Pages : 255

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Book Description
These post-proceedings contain the revised versions of the accepted papers of the international workshop \Transactions and Database Dynamics", which was the eighth workshop in a series focusing on foundations of models and languages for data and objects (FoMLaDO). Seven long papers and three short papers were accepted for inclusion in the proceedings. The papers address various issues of transactions and database dynamics: { criteria and protocols for global snapshot isolation in federated transaction management, { uni ed theory of concurrency control and replication control, { speci cation of evolving information systems, { inheritance mechanisms for deductive object databases with updates, { speci cation of active rules for maintaining database consistency, { integrity checking in subtransactions, { open nested transactions for multi-tier architectures, { declarative speci cation of transactions with static and dynamic integrity constraints, { logic-based speci cation of update queries as open nested transactions, and { execution guarantees and transactional processes in electronic commerce payments. In addition to the regular papers, there are papers resulting from two working groups. The rst working group paper discusses the basis for transactional c- putation. In particular, it addresses the speci cation of transactional software. The second working group paper focuses on transactions in electronic commerce applications. Among others, Internet transactions, payment protocols, and c- currency control and persistence mechanisms are discussed. Moreover, there is an invited paper by Jari Veijalainen which discusses tr- sactional aspects in mobile electronic commerce.

Author: DK
Publisher: Penguin
ISBN: 1465422269
Category : Travel
Languages : en
Pages : 266

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Book Description
DK Eyewitness Back Roads Germany driving holiday guide will take you via scenic routes to discover charming villages, local restaurants and intimate places to stay. Unearth the real soul of this magical region with all the practical information you could need, from road conditions and length of drive to parking information and opening hours. Twenty-five themed drives, each lasting one to seven days, reveal breathtaking views, hidden gems and authentic local experiences that can only be discovered by road. Each tour is bursting with insider knowledge and loaded with ideas for varied activities from walks to days on the beach and children's attractions, to wine and cycling trips. Meanwhile, the most friendly, best-value hotels and guesthouses and charming restaurants specialising in regional produce have been selected by expert authors. The guide is full-colour throughout. Discover the unexpected on your driving holiday with DK Eyewitness Back Roads Germany. Now available in PDF format.

Author: Markus Christen
Publisher: Springer Nature
ISBN: 3030290530
Category : Philosophy
Languages : en
Pages : 388

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Book Description
This open access book provides the first comprehensive collection of papers that provide an integrative view on cybersecurity. It discusses theories, problems and solutions on the relevant ethical issues involved. This work is sorely needed in a world where cybersecurity has become indispensable to protect trust and confidence in the digital infrastructure whilst respecting fundamental values like equality, fairness, freedom, or privacy. The book has a strong practical focus as it includes case studies outlining ethical issues in cybersecurity and presenting guidelines and other measures to tackle those issues. It is thus not only relevant for academics but also for practitioners in cybersecurity such as providers of security software, governmental CERTs or Chief Security Officers in companies.

Author:
Publisher: Te Neues Publishing Company
ISBN: 9783832798536
Category : Architecture
Languages : en
Pages : 225

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Book Description
Over the last three decades, Engel & Volkers has made a worldwide name for itself as a specialist in selling and renting remarkable properties in especially beautiful locations. With more than 500 offices in 38 countries and on five continents, the company is an undisputed expert in exclusive vacation properties and second homes located in the globe's most idyllic places. This unique book presents a curated selection of exceptional homes that are ideal for leaving behind everyday life--for a week, a few months, or even a lifetime. Whether in a spacious villa, a modern townhouse, or a charming chalet, the utmost in comfort can be enjoyed by aesthetes, sports enthusiasts, and those seeking peace and tranquility. All within the midst of pristine coastal or mountain scenery, of course.

Author: DK
Publisher: Penguin
ISBN: 1465437673
Category : Cooking
Languages : en
Pages : 354

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Book Description
Now seen as something to taste, savor, travel for, and talk about, beer really is the new wine. This new, up-to-date edition of The Beer Book features every significant brewery in every significant brewing nation, and showcases new beers and specialist beers, as well as the classics. With a visual catalog of more than 800 breweries, whistle-stop beer trails, and key beer facts throughout, The Beer Book is the indispensable guide to the world's favorite drink.

Author: Daniel Saudek
Publisher: Springer Nature
ISBN: 303038411X
Category : Philosophy
Languages : en
Pages : 218

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Book Description
This book has two aims; first, to provide a new account of time's arrow in light of relativity theory; second, to explain how God, being eternal, relates to our world, marked as it is by change and time. In part one, Saudek argues that time is not the expansive universal 'wave' that is appears to be, but nor are we living in an unchanging block. Rather, time is real but local: there are infinitely many arrows of time in the universe, each with their own fixed past and open future. This model is based on the ontology of substances which can exist in different states, marked by different properties. On this basis, a derivation of temporal precedence and of the asymmetry between the fixed past and the open future is provided. Time's arrow is thus 'attached' to substances, and is therefore a local rather than global phenomenon, though by no means an illusory or merely subjective one. In part two, this model is then applied to the perennial questions concerning the relationship between divine eternity and the temporal world: How can my future choices be free if God already knows what I will do? Can God act if He is not in time? Through the lens of relativity theory, such questions are shown to appear in a completely new light. The book combines insights from theoretical physics with ancient and contemporary philosophy into a unique synthesis, broaching a wealth of key issues including the arrow of time, the evolution of the cosmos, and a physics-based defence of eternalism in philosophical theology.

Author: German Federal Agency for Nature Conservation
Publisher: Springer Science & Business Media
ISBN: 364260689X
Category : Science
Languages : en
Pages : 343

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Book Description
It is in the best interest of all concerned that tourism become sustainable and environmentally compatible. This need for "sustainable development" is and more by the responsible parties. Moreover, in the being recognised more search for solution strategies the realisation is gaining ground that tourism must be viewed as a worldwide phenomenon whose development must be co-ordinated in a co-operative effort spanning regions and continents. That the preservation of biological diversity also requires global co operation has been confirmed by over 170 countries which have already acceded to the "Convention on Biological Diversity". It is thus an important task to provide the foundations for joint action. Germany, one of the largest source countries of international tourism, must feel particularly obligated in this regard. The report published here is the result of a research project com missioned by the German Federal Agency for Nature Conservation. The study pursued and examined the thesis that the Convention on Biological Diversity be used as a central instrument for arriving at international principles and regulations for combining nature conservation and tourism which could lead to a sustainable development of tourism. To further the discussion, the authors brought the study to a logical conclusion by working out a proposal for a "tourism protocol" additional to the existing Convention on Biodiversity. Such a protocol additional to the Convention would entail the stipulation of internationally binding implementation and regulations for achieving sustainable tourism.