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Author: Marcus Kappler Publisher: Springer Science & Business Media ISBN: 3790828556 Category : Business & Economics Languages : en Pages : 197
Book Description
This book offers the reader a state-of-the-art overview on theory and empirics of business cycle synchronisation, structural reform and economic integration. Focusing on the ongoing integration process in the euro area and the EU, it analyses the integration process that has taken place since the 1980s and which is marked by the advent of the euro and the substantial enlargement that resulted from the accession of 12 new Member States in East and Southern Europe.
Author: Marcus Kappler Publisher: Springer Science & Business Media ISBN: 3790828556 Category : Business & Economics Languages : en Pages : 197
Book Description
This book offers the reader a state-of-the-art overview on theory and empirics of business cycle synchronisation, structural reform and economic integration. Focusing on the ongoing integration process in the euro area and the EU, it analyses the integration process that has taken place since the 1980s and which is marked by the advent of the euro and the substantial enlargement that resulted from the accession of 12 new Member States in East and Southern Europe.
Author: K. Muthukumar Publisher: Thakur Publication Private Limited ISBN: Category : Education Languages : en Pages : 272
Book Description
Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book.
Author: Seth Godin Publisher: Piatkus Books ISBN: 9780349439839 Category : Business & Economics Languages : en Pages : 0
Book Description
How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.
Author: Jonathan Groucutt Publisher: Bloomsbury Publishing ISBN: 1137336064 Category : Business & Economics Languages : en Pages : 320
Book Description
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Author: SHARMA, SANGEETA Publisher: PHI Learning Pvt. Ltd. ISBN: 8195161103 Category : Business & Economics Languages : en Pages : 456
Book Description
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Author: Svend Hollensen Publisher: World Scientific ISBN: 1944659641 Category : Business & Economics Languages : en Pages : 521
Book Description
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Author: Abdelhamid Bouchachia Publisher: Springer Science & Business Media ISBN: 9491216309 Category : Computers Languages : en Pages : 313
Book Description
Over the past years, the appropriateness of Computational Intelligence (CI) techniques in modeling and optimization tasks pertaining to complex nonlinear dynamic systems has become indubitable, as attested by a large number of studies reporting on the successful application of CI models in nonlinear science (for example, adaptive control, signal processing, medical diagnostic, pattern formation, living systems, etc.). This volume summarizes the state-of-the-art of CI in the context of nonlinear dynamic systems and synchronization. Aiming at fostering new breakthroughs, the chapters in the book focus on theoretical, experimental and computational aspects of recent advances in nonlinear science intertwined with computational intelligence techniques. In addition, all the chapters have a tutorial-oriented structure.
Author: Marcus Kappler
Author: Marcus Kappler
Author: S.H.H. Kazmi
Author: Amar Jyoti
Author: K. Muthukumar 
Author: Seth Godin
Author: Jonathan Groucutt
Author: Bhavesh Vanpariya
Author: SHARMA, SANGEETA
Author: Svend Hollensen
Author: Abdelhamid Bouchachia