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Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs PDF Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335

Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs PDF Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732913
Category : Business & Economics
Languages : en
Pages : 335

Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Marketing Strategies of Urban Women Entrepreneurs

Marketing Strategies of Urban Women Entrepreneurs PDF Author: Sunanda Easwaran
Publisher: SBS Publishers
ISBN: 9788131407585
Category : Business & Economics
Languages : en
Pages : 0

Book Description
The study of entrepreneurship, in spite of its origins in the 19th century, has been rather limited. The study of women entrepreneurs, in particular, is of a relatively recent origin. It was probably felt that the contributions of women entrepreneurs to the economy were not significant enough to warrant independent study. With the entry of women into the economic world, thing have charged. The boundaries that hitherto sharply defined the gender roles have lost their significance to some extent; the time has come to try and determine gender-based differences, if any, in the entire process of entrepreneurship and small business development. In India, the study of women's enterprise has long straddled the two perspectives of entrepreneurship and women's integration into the mainstream economic activity. Participation of Indian women in direct economic activity is a relatively recent phenomenon, except in the cases of the rural and the urban poor. Entrepreneurship and small business are attractive and practicable for both men and women. Entrepreneurship is additionally attractive to women, as it enhances their self-esteem and personal freedom, while offering the opportunity to balance family life and work. However, in the context of their traditional socialisation, they have to resolve many personal and social issues before becoming entrepreneurs. This book is an attempt to define the demographic profile of the typical middle-income urban woman entrepreneurs. It examines the issue of priority of their business. There is a dearth of details in entrepreneurship literature with regard to the managerial/marketing activities and orientations and the impact of enterprise training. It is all the more so in the context of Indian women entrepreneurs. Apart from the exploration of the women entrepreneurs' networks and their impact on the business, this book has tried to assess their contributions to Indian economy. More than anything else, the book has attempted to bring in a managerial rather than a sociological orientation to their efforts. It is hoped that book will be of great value to those who are interested in the study of specific segments of entrepreneurs.

Research Anthology on Small Business Strategies for Success and Survival

Research Anthology on Small Business Strategies for Success and Survival PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799891569
Category : Business & Economics
Languages : en
Pages : 1496

Book Description
Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

FOOD PROCESSING UNITS RUN BY WOMEN ENTREPRENEURS

FOOD PROCESSING UNITS RUN BY WOMEN ENTREPRENEURS PDF Author: Dr. RAJEEV R.R
Publisher: Archers & Elevators Publishing House
ISBN: 9390996228
Category : Antiques & Collectibles
Languages : en
Pages : 240

Book Description


Tribal women Entrepreneurs: Problems and Prospectus

Tribal women Entrepreneurs: Problems and Prospectus PDF Author: Dr. Sushama Rajeev Hasabnis
Publisher: Notion Press
ISBN: 194758684X
Category : Business & Economics
Languages : en
Pages : 206

Book Description
Why is the number of women entrepreneurs low among tribal people? What problems do women in these tribes face? What measures can they take to overcome their problems? What are their prospects as entrepreneurs? A person who has any of these queries, will find answers within this book. Tribal Women Entrepreneurs: Problems and Prospectus is a study to aid policy makers, planners, researchers, academicians, and existing or potential tribal women entrepreneurs.

Credit Program for Urban Women Entrepreneurs

Credit Program for Urban Women Entrepreneurs PDF Author: Dewan A. H. Alamgir
Publisher:
ISBN:
Category : Businesswomen
Languages : en
Pages : 60

Book Description


Women Entrepreneurs and Strategic Decision Making in the Global Economy

Women Entrepreneurs and Strategic Decision Making in the Global Economy PDF Author: Tomos, Florica
Publisher: IGI Global
ISBN: 1522574808
Category : Business & Economics
Languages : en
Pages : 435

Book Description
There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.

Next Generation Business Strategies for the Base of the Pyramid

Next Generation Business Strategies for the Base of the Pyramid PDF Author: Ted London
Publisher: FT Press
ISBN: 0137047894
Category : Business & Economics
Languages : en
Pages : 289

Book Description
This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.

Women Entrepreneurship in India

Women Entrepreneurship in India PDF Author: Namita Kumari
Publisher: Notion Press
ISBN: 9383808969
Category : Business & Economics
Languages : en
Pages : 315

Book Description
The starting point for the book is the low economic activity of women in India, and hence, both governmental and NGO-based activities to raise the level of women’s participation to Indian economy, and through that, the increase in women’s economic and social independence. The book focuses on elementary and important issues of entrepreneurship and women in any economy. Prof. Anne Kovalainen School of Economics University of Turku, Finland The book focuses on three NGOs and their activities in enhancing and promoting women’s entrepreneurial activities in three different areas in India. The empirical material consists of interview materials as well as background data and reports, national level statistics and other figures that are used to describe the Indian situation in general, and specifically those conditions from where women’s entrepreneurial activities arise, such as gender equality and legislation frameworks. The book is very important, not only for the women’s entrepreneurship and economic activity but for the Indian society at large. Prof. Paola Villa Department of Economics University of Trento, Italy This book is a product of extensive and intensive research. The book aptly highlights and proves the importance of NGOs in promoting women entrepreneurship. Given the rigors of research methodology, the book will also serve as a model for future research on the related dimensions of women entrepreneurship. Prof. Italo Trevisan Department of Economics and Management University of Trento, Italy Women’s empowerment in India remains a daunting task for governmental and non-governmental organizations alike. Given the importance of economic empowerment of women, this study provides an overview of the entrepreneurship as a means to economic empowerment of Indian women. Dr. Suman Sharma Officer on Special Duty(OSD) Dayal Singh College (Evening) University of Delhi

Handbook of Research on Ethnic Minority Entrepreneurship

Handbook of Research on Ethnic Minority Entrepreneurship PDF Author: Leo Paul Dana
Publisher: Edward Elgar Publishing
ISBN: 1847209963
Category : Social Science
Languages : en
Pages : 849

Book Description
Professor Dana and his colleagues have carefully and successfully put together a collection of chapters on ethnic minority entrepreneurship from all parts of the world. The book comprises eight parts and 49 chapters. Undoubtedly, given the massive size and content of a 835-page book, it is fair to ask, is it value for money? The answer is unequivocally yes! A further comment on the content of the book should probably reassure potential readers and buyers of the book. . . This collection is undoubtedly rich, creative and varied in many respects. Therefore, it will be of great benefit to researchers and scholars alike. . . I will strongly recommend this book to researchers, students, teachers and policy-makers. Aminu Mamman, International Journal of Entrepreneurial Behaviour and Research The volume presents an impressive panorama of studies on ethnic entrepreneurships ranging from Dalits in India to Roma entrepreneurs in Hungary. B.P. Corrie, Choice From a focus on middle-man minorities in the 1950s, the study of minority ethnic entrepreneurship has evolved into a vast undertaking. A major ingredient in this expansion is the massive population movements of the past thirty years that have created ethnic minority communities in almost all advanced economies. From New York to San Francisco, from Birmingham to Hamburg, from the Chinese in Canada, to the Turks in Finland, to the Ghanians in South Africa to the Lebanese in New Zealand, more than twenty chapters in this volume treat small-scale ethnic entrepreneurship and the cultural and institutional resources which support it. At the other end of the spectrum, the ethnic Chinese have created ever larger multi-divisional enterprises in the host societies of Southeast Asia. At the mid-point of the spectrum, analyzed in an elegant paper by Ivan Light, is the recently identified transmigrant entrepreneur accultured in two societies but assimilated in neither whose special endowments have provided the lynchpin for for much of the international trade expansion in the global economy over the past decade. And Dana and Morris provide us with much more Afro-American entrepreneurship, caste and class, the theory of clubs, women ethnic entrepreneurs, minority ethnicity and IPOs. In the quality of its contributions and in the reach of its coverage, this Handbook attains a very high standard. Peter Kilby, Wesleyan University, US The new Handbook of Research on Ethnic Minority Entrepreneurship, edited by Léo-Paul Dana, constitutes a major contribution to the literature on ethnic enterprise. Unlike previous work, which tended to focus on one country or one region of the world, this book is global in scope. You will find chapters on America, Europe, and Asia, as well as integrative essays that review important principles and concepts from the literature on ethnic entrepreneurship. I particularly appreciate the historical and evolutionary framework within which the contributions are situated. This book belongs on the shelf of everyone who has an interest in immigration and entrepreneurship or ethnic entrepreneurship more generally. Howard Aldrich, University of North Carolina, US This exhaustive, interdisciplinary Handbook explores the phenomena of immigration and ethnic minority entrepreneurship in light of marked changes since the mid-twentieth century and the advent of easier, more affordable travel and more open and integrated national economies. The international contributors, key experts in their respective fields, illustrate that myriad ethnic minorities exist across the globe, and that their entrepreneurship can and does significantly influence national economies. The contributors go on to promote our understanding of which factors make for successful entrepreneurship, and, perhaps more importantly, how negative political consequences that members of successful entrepreneurial ethnic minorities might face can be minimized. This extensive collection of current research on entrepr