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Author: Felipe P Marques Publisher: Rural Marketing ISBN: Category : Young Adult Nonfiction Languages : pt-BR Pages : 146
Book Description
Você sabia que o agronegócio brasileiro é um dos mais modernos do mundo? Para se destacar em um mercado cada vez mais competitivo, é preciso ir além das técnicas tradicionais. Atualmente você pode conseguir aumentar suas vendas apenas ajustando sua presença online. Escrito por Felipe P. Marques, fundador da Rural Marketing - Comunicação para Agronegócios, este guia completo reúne mais de 15 anos de experiência em desenvolver estratégias de marketing inovadoras para o setor agropecuário. Ao longo dos anos, a Rural Marketing se consolidou como uma Agência Premium, oferecendo soluções exclusivas e personalizadas para os clientes mais exigentes. Neste guia, você aprenderá a aplicar as melhores estratégias para impulsionar seus negócios no campo, desde o marketing digital e a gestão de redes sociais até o marketing de conteúdo, eventos, e relações públicas. Aprenda a criar uma marca forte, construir relacionamentos duradouros e descubra como transformar seu negócio rural em uma potência do mercado com este guia abrangente e prático. Com este guia em mãos, você terá todas as ferramentas para: Transformar sua fazenda em uma referência no mercado e aumentar o valor da sua empresa. Construir uma marca forte e memorável que seja sinônimo de qualidade e confiança. Dominar as redes sociais e gerar um buzz positivo em torno da sua marca. Implementar estratégias de marketing digital e alcançar um retorno sobre o investimento (ROI) significativo. Construir relacionamentos duradouros baseados na confiança e na transparência. Acompanhar as tendências do mercado e se adaptar às mudanças do setor de forma rápida e eficiente. Aumentar suas vendas e garantir a rentabilidade do seu negócio a longo prazo. Se destacar da concorrência e se tornar um líder de mercado. E muito mais! Não perca mais tempo! Adquira agora mesmo o seu exemplar e comece a colher os frutos do marketing rural!
Author: Felipe P Marques Publisher: Rural Marketing ISBN: Category : Young Adult Nonfiction Languages : pt-BR Pages : 146
Book Description
Você sabia que o agronegócio brasileiro é um dos mais modernos do mundo? Para se destacar em um mercado cada vez mais competitivo, é preciso ir além das técnicas tradicionais. Atualmente você pode conseguir aumentar suas vendas apenas ajustando sua presença online. Escrito por Felipe P. Marques, fundador da Rural Marketing - Comunicação para Agronegócios, este guia completo reúne mais de 15 anos de experiência em desenvolver estratégias de marketing inovadoras para o setor agropecuário. Ao longo dos anos, a Rural Marketing se consolidou como uma Agência Premium, oferecendo soluções exclusivas e personalizadas para os clientes mais exigentes. Neste guia, você aprenderá a aplicar as melhores estratégias para impulsionar seus negócios no campo, desde o marketing digital e a gestão de redes sociais até o marketing de conteúdo, eventos, e relações públicas. Aprenda a criar uma marca forte, construir relacionamentos duradouros e descubra como transformar seu negócio rural em uma potência do mercado com este guia abrangente e prático. Com este guia em mãos, você terá todas as ferramentas para: Transformar sua fazenda em uma referência no mercado e aumentar o valor da sua empresa. Construir uma marca forte e memorável que seja sinônimo de qualidade e confiança. Dominar as redes sociais e gerar um buzz positivo em torno da sua marca. Implementar estratégias de marketing digital e alcançar um retorno sobre o investimento (ROI) significativo. Construir relacionamentos duradouros baseados na confiança e na transparência. Acompanhar as tendências do mercado e se adaptar às mudanças do setor de forma rápida e eficiente. Aumentar suas vendas e garantir a rentabilidade do seu negócio a longo prazo. Se destacar da concorrência e se tornar um líder de mercado. E muito mais! Não perca mais tempo! Adquira agora mesmo o seu exemplar e comece a colher os frutos do marketing rural!
Author: Herbert S. Klein Publisher: Springer Nature ISBN: 3031385896 Category : Business & Economics Languages : en Pages : 487
Book Description
This book comprehensively examines the development of Brazilian agriculture by focusing on the crops which evolved from national products to international commodities on a massive scale. It traces the transformation of Brazil from a country with low-yield levels in 1950 to its current position as a leading world producer. The first section of the book examines the modernization of Brazilian agriculture through a government programme which transformed traditional agriculture through subsidized credit, guaranteed prices, stock purchases, land utilization laws, modern research, new technology and major support for exports. It also explores the changing structures of agricultural production and farm ownership over time, analysing national censuses from 1920 to 2017 to illustrate the increasing efficiency of Brazil’s agricultural workers. The book then discusses the history and evolution of the major Brazilian crops in detail, starting with the newer export crops such as soybeans, maize and cotton, before focusing on the traditional sugar and coffee industries. The final section of the book examines two other major areas of agroindustry: forestry and the evolution of the pastoral industries, as well as the growth of a meat exporting sector. The authors also explore questions of sustainability in the context of today’s climate challenges, and the role of Brazilian agriculture in the world market going forward. This wide-ranging study will be of interest to a range of academics, including those working in agricultural economics, economic history, the history of Latin America and the history of agriculture more broadly.
Author: Steven A. Wolf Publisher: Routledge ISBN: 1136667067 Category : Business & Economics Languages : en Pages : 321
Book Description
For the last three decades, the Neoliberal regime, emphasising economic growth through deregulation, market integration, expansion of the private sector, and contraction of the welfare state has shaped production and consumption processes in agriculture and food. These institutional arrangements emerged from and advanced academic and popular beliefs about the virtues of private, market-based coordination relative to public, state-based problem solving. This book presents an informed, constructive dialogue around the thesis that the Neoliberal mode of governance has reached some institutional and material limits. Is Neoliberalism exhausted? How should we understand crisis applied to Neoliberalism? What are the opportunities and risks linked to the construction of alternatives? The book advances a critical evaluation of the evidence supporting claims of rupture of, or incursions into, the Neoliberal model. It also analyzes pragmatic responses to these critiques including policy initiatives, social mobilization and experimentation at various scales and points of entry. The book surveys and synthesizes a range of sociological frames designed to grapple with the concepts of regimes, systemic crisis and transitions. Contributions include historical analysis, comparative analysis and case studies of food and agriculture from around the globe. These highlight particular aspects of crisis and responses, including the potential for continued resilience, a neo-productivist return, as well as the emergence and scaling up of alternative models.
Author: Robert W. Wilcox Publisher: University of Texas Press ISBN: 1477311149 Category : History Languages : en Pages : 344
Book Description
Brazil has the second-largest cattle herd in the world and is a major exporter of beef. While ranching in the Amazon—and its destructive environmental consequences—receives attention from both the media and scholars, the states of Mato Grosso and Mato Grosso do Sul actually host the most cattle. A significant beef producer in Brazil beginning in the late nineteenth century, the region served as a laboratory for raising cattle in the tropics, where temperate zone ranching practices do not work. Mato Grosso ranchers and cowboys transformed ranching’s relationship with the environment, including the introduction of an exotic cattle breed—the Zebu—that now dominates Latin American tropical ranching. Cattle in the Backlands presents a comprehensive history of ranching in Mato Grosso. Using extensive primary sources, Robert W. Wilcox explores three key aspects: the economic transformation of a remote frontier region through modern technical inputs; the resulting social changes, especially in labor structures and land tenure; and environmental factors, including the long-term impact of ranching on ecosystems, which, he contends, was not as detrimental as might be assumed. Wilcox demonstrates that ranching practices in Mato Grosso set the parameters for tropical beef production in Brazil and throughout Latin America. As the region was incorporated into national and international economic structures, its ranching industry experienced the entry of foreign investment, the introduction of capitalized processing facilities, and nascent discussions of ecological impacts—developments that later affected many sectors of the Brazilian economy.
Author: Maria-Aparecida Lopes Publisher: Taylor & Francis ISBN: 1000414728 Category : History Languages : en Pages : 210
Book Description
This book examines the meat provision system of Rio de Janeiro from the 1850s to the 1930s. Until the 1920s, Rio was Brazil’s economic hub, main industrial city, and prime consumer market. Meat consumption was an indicator of living standards and a matter of public concern. The work unveils that in the second half of the nineteenth century, the city was well supplied with red meat. Initially, dwellers relied mostly on salted meat; then, in the latter decades of the 1800s, two sets of changes upgraded fresh meat deliveries. First, ranching expansion and transportation innovation in southeast and central-west Brazil guaranteed a continuous flow of cattle to Rio. Second, the municipal centralization of meat processing and distribution made its provision regular and predictable. By the early twentieth century, fresh meat replaced salted meat in the urban marketplace. This study examines these developments in light of national and global developments in the livestock and meat industries.
Author: Antonio M. Buainain Publisher: Routledge ISBN: 1351029738 Category : Business & Economics Languages : en Pages : 272
Book Description
In the last few decades, Brazilian agriculture has experienced a seismic transformation, and its contradictory facets have fed different and opposing narratives regarding recent changes. This book covers these changes, exploring the issues from several empirical and analytical angles, including the role of agriculture in the contemporary Brazilian economy, the dynamics of Brazilian agricultural value chains, environmental challenges and the processes of social differentiation. Brazilian agriculture continues to be viewed in the international literature, either through the lenses of the past century – those of former problems relating to land use and land tenure – or apologetically. This collection of essays aims at updating the current interpretations, providing objective accounting of the main transformations, its determinants, results, contradictions and limitations. As it covers the most relevant traits of Brazilian agricultural and rural development, the book will provide the reader with an encompassing view of contemporary Brazilian agriculture, including the positive and negative sides of the so-called tropical agriculture revolution. It highlights the tremendous economic potential as well as the continuing structural heterogeneity, concentration of production and marginalization of millions of small farmers. Written in an engaging and accessible style, this book will be perfect for all those interested in learning about Brazilian agriculture. It will be of particular interest to undergraduate and graduate students of economic development, agricultural economics, rural sociology, comparative economic development, rural development and agricultural policies.
Author: Akio Hosono Publisher: Springer ISBN: 1137431350 Category : Science Languages : en Pages : 281
Book Description
Since the mid-1970s, the tropical savanna, known as Cerrado, has been transformed into one of the world's largest grain-growing regions. This book explores how and by what Brazil achieved inclusive and sustainable growth in the Cerrado.
Author: Pardeep Singh Publisher: Springer Nature ISBN: 3031403045 Category : Science Languages : en Pages : 306
Book Description
This book highlights the concepts, issues and policies related to the circular economy. The chapters of this book are designed to include the theoretical approach to the green circular economy, sustainable supply chain and challenges in the green circular economy. The book is a step towards designing sustainable circular economy embedded production and management practices. This book also addresses the capability of green-lean productions and a circular economy to improve resource efficiency and address environmental sustainability issues. Environmental sustainability is a hot topic in politics, science, and industry. There is a need to achieve economic, social, and environmental sustainability goals through adaptations of the green circular economy, which can help minimize greenhouse gas emissions, toxic pollutant releases, waste and energy and resource usage by employing renewable energy concepts and recyclable materials. The production processes must be resource-efficient and environmentally friendly, including green-lean manufacturing. Adopting a circular economy in manufacturing is less evident than green-lean management. However, systematic strategies to bridge this gap have yet to be devised. There is an urgent need to fully explore the Circular Economy concept to attain resource and environmental goals for the sustainability of the environment in the present era of global climate change. Its framework's powerful strategies need to solve the problem created by linear economic growth through industrialization and gross economic growth. There is a need to improve the sustainability management capabilities in the manufacturing and industrial sector to support the circular economy and a need to examine the impact of green human resource management. This book proposes the combined approach of green-lean solutions and a green circular economy. Through this book, we try to produce the content and information in a compiled form to give the audience an understanding of the circular economy concept framework and challenges.
Author: Felipe P Marques
Author: Felipe P Marques
Author: Herbert S. Klein
Author: Steven A. Wolf
Author: Robert W. Wilcox
Author: Maria-Aparecida Lopes
Author: Antonio M. Buainain
Author: Akio Hosono
Author: Herbert S. Klein
Author: Pardeep Singh
Author: Michael Haines