Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing RH - 4e éd. PDF full book. Access full book title Marketing RH - 4e éd. by Philippe Liger. Download full books in PDF and EPUB format.
Author: Philippe Liger Publisher: Dunod ISBN: 2100756133 Category : Business & Economics Languages : fr Pages : 226
Book Description
- Quels sont votre positionnement et votre promesse de recruteur et d’employeur? - Savez-vous que la marque employeur et la e-réputation deviennent essentielles sur le marché de l’emploi ? - Les réseaux sociaux sont-ils intégrés dans le e-marketing RH de votre entreprise? - Pourquoi faut-il diversifier les outils de recrutement pour obtenir une diversité de collaborateurs ? - Quelles sont les nouvelles armes pour gagner la guerre des talents aujourd’hui et à l’avenir ? - Quel plan marketing RH faut-il construire pour devenir un employeur attractif? Ces questions vous interpellent? Vous êtes DRH, chef d'entreprise ou manager? Ce livre est fait pour vous ! Le candidat et le collaborateur doivent être désormais considérés comme des clients à séduire, accueillir et fidéliser ! Clair et concis, cet ouvrage permet aux entreprises de mettre en oeuvre leur attractivité d’employeur en appliquant les règles du marketing au domaine des ressources humaines. Entièrement mise à jour, cette 4e édition est enrichie de nouveaux témoignages et exemples, suivant les dernières évolutions du marketing RH.
Author: Philippe Liger Publisher: Dunod ISBN: 2100756133 Category : Business & Economics Languages : fr Pages : 226
Book Description
- Quels sont votre positionnement et votre promesse de recruteur et d’employeur? - Savez-vous que la marque employeur et la e-réputation deviennent essentielles sur le marché de l’emploi ? - Les réseaux sociaux sont-ils intégrés dans le e-marketing RH de votre entreprise? - Pourquoi faut-il diversifier les outils de recrutement pour obtenir une diversité de collaborateurs ? - Quelles sont les nouvelles armes pour gagner la guerre des talents aujourd’hui et à l’avenir ? - Quel plan marketing RH faut-il construire pour devenir un employeur attractif? Ces questions vous interpellent? Vous êtes DRH, chef d'entreprise ou manager? Ce livre est fait pour vous ! Le candidat et le collaborateur doivent être désormais considérés comme des clients à séduire, accueillir et fidéliser ! Clair et concis, cet ouvrage permet aux entreprises de mettre en oeuvre leur attractivité d’employeur en appliquant les règles du marketing au domaine des ressources humaines. Entièrement mise à jour, cette 4e édition est enrichie de nouveaux témoignages et exemples, suivant les dernières évolutions du marketing RH.
Author: Thomas Fotiadis Publisher: Taylor & Francis ISBN: 0429401167 Category : Business & Economics Languages : en Pages : 351
Book Description
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Author: Kevin J. Vella Publisher: Edward Elgar Publishing ISBN: 0857936506 Category : Business & Economics Languages : en Pages : 329
Book Description
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. The Marketing Firm leverages the power of case study design to operationalise and test the central propositions of this nascent approach to the study of firm behaviour from an economic psychology perspective. The authors develop and detail an entirely appropriate methodology for operationalising and testing a number of propositions through the examination and analysis of comprehensive secondary data published by the UK Competition Commission. The findings clearly support the central propositions on firm action and provide valuable insights for expanding the theory of the marketing firm. The Marketing Firm will be invaluable for researchers interested in behaviour analysis and the theory of the firm and for post-graduate students in microeconomics, institutional economics, marketing and research methods.
Author: Hedley Smyth Publisher: Routledge ISBN: 1134506333 Category : Business & Economics Languages : en Pages : 337
Book Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Author: Dimitris Folinas Publisher: Routledge ISBN: 1317296257 Category : Business & Economics Languages : en Pages : 286
Book Description
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Author: Mario Mazzocchi Publisher: SAGE ISBN: 1446204014 Category : Business & Economics Languages : en Pages : 433
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522556389 Category : Computers Languages : en Pages : 1600
Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author: Richard E Plank Publisher: Routledge ISBN: 1000156826 Category : Business & Economics Languages : en Pages : 314
Book Description
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Author: Philippe Liger
Author: Philippe Liger
Author: Thomas Fotiadis
Author: Kevin J. Vella
Author: 
Author: Hedley Smyth
Author: Dimitris Folinas
Author: Charles W. Lamb, Jr.
Author: Mario Mazzocchi
Author: Management Association, Information Resources
Author: Richard E Plank