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Author: S Shajahan Publisher: Macmillan ISBN: 9781403925015 Category : Marketing research Languages : en Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Author: S Shajahan Publisher: Macmillan ISBN: 9781403925015 Category : Marketing research Languages : en Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Author: Sunanda Easwaran Publisher: Oxford University Press, USA ISBN: Category : Business & Economics Languages : en Pages : 620
Book Description
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Author: Deepak Chawla & Neena Sodhi Publisher: Vikas Publishing House ISBN: 8125952055 Category : Business & Economics Languages : en Pages : 695
Book Description
RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Author: Ramanuj Majumdar Publisher: New Age International ISBN: 9788122403381 Category : Marketing research Languages : en Pages : 386
Book Description
This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Author: Rajiv Grover Publisher: SAGE ISBN: 141290997X Category : Business & Economics Languages : en Pages : 721
Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author: S.L. Gupta Publisher: Excel Books India ISBN: 9788174463456 Category : Marketing research Languages : en Pages : 620
Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: Bajpai Naval Publisher: Pearson Education India ISBN: 9332544670 Category : Marketing research Languages : en Pages : 657
Book Description
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach
Author: S Shajahan
Author: S Shajahan
Author: Sunanda Easwaran
Author: 
Author: Deepak Chawla & Neena Sodhi
Author: Naval Bajpai
Author: Ramanuj Majumdar
Author: Prakash N. Nihalani
Author: Rajiv Grover
Author: S.L. Gupta
Author: Bajpai Naval