Author: Frostburg State University. Marketing Research Field Survey TeamPublisher:
ISBN:
Category : Department stores
Languages : en
Pages : 52
Book Description
Marketing Research Study to Determine Consumer Attitudes Toward the Demise of Heck's Discount Center
Author: Frostburg State University. Marketing Research Field Survey TeamPublisher:
ISBN:
Category : Department stores
Languages : en
Pages : 52
Book Description
Market Analysis of Consumer Attitudes Toward Department Stores
Author: Frank M. GranerPublisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 236
Book Description
Technical Paper (United States. Bureau of the Census).
Author: Technical Paper
Author: Consumer Behavior
Author: Delbert I. HawkinsPublisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Marketing Research
Author: Bruce WrennPublisher: Psychology Press
ISBN: 9780789027467
Category : Business & Economics
Languages : en
Pages : 486
Book Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Indexes to Survey Methodology Literature
Author: United States. Bureau of the CensusPublisher:
ISBN:
Category : Social surveys
Languages : en
Pages : 242
Book Description
PC Mag
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 466
Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author: 
Author: