Author: Timothy R. Graeff
Publisher:
ISBN: 9781465219077
Category : Market surveys
Languages : en
Pages : 0
Book Description
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Marketing Research for Managerial Decision Making
Author: Timothy R. Graeff
Publisher:
ISBN: 9781465219077
Category : Market surveys
Languages : en
Pages : 0
Book Description
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Publisher:
ISBN: 9781465219077
Category : Market surveys
Languages : en
Pages : 0
Book Description
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Marketing Decision Making and the Management of Pricing
Author: Rajagopal
Publisher: IGI Global
ISBN: 1466640952
Category : Business & Economics
Languages : en
Pages : 274
Book Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Publisher: IGI Global
ISBN: 1466640952
Category : Business & Economics
Languages : en
Pages : 274
Book Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
The Marketing Research Process
Author: Keith Kohn Cox
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
Consumer Behavior and Managerial Decision Making
Author: Frank R. Kardes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 492
Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 492
Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Handbook of Research on Decision-Making Techniques in Financial Marketing
Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646
Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646
Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Marketing Research
Author: Bertram Schoner
Publisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN:
Category : Marketing research
Languages : en
Pages : 616
Book Description
Publisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN:
Category : Marketing research
Languages : en
Pages : 616
Book Description
Research for Marketing Decisions
Author: Paul E. Green
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
Book Description
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
Book Description
Marketing Decision Making and Decision Support
Author: Gerrit H. van Bruggen
Publisher: Now Publishers Inc
ISBN: 1601983689
Category : Business & Economics
Languages : en
Pages : 136
Book Description
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Publisher: Now Publishers Inc
ISBN: 1601983689
Category : Business & Economics
Languages : en
Pages : 136
Book Description
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Basic Marketing Research
Author: Naresh K. Malhotra
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Book Description
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Book Description
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Marketing Research
Author: Alan T. Shao
Publisher: Cengage Learning
ISBN: 9780324074505
Category : Marketing
Languages : en
Pages : 0
Book Description
How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently.
Publisher: Cengage Learning
ISBN: 9780324074505
Category : Marketing
Languages : en
Pages : 0
Book Description
How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently.