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Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition PDF Author: Steve D'Alessandro
Publisher: Cengage AU
ISBN: 017036982X
Category : Business & Economics
Languages : en
Pages : 632

Book Description
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition PDF Author: Steve D'Alessandro
Publisher: Cengage AU
ISBN: 017036982X
Category : Business & Economics
Languages : en
Pages : 632

Book Description
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Asia-Pacific Marketing Information Sourcebook

Asia-Pacific Marketing Information Sourcebook PDF Author: Euromonitor
Publisher: Euromonitor Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 394

Book Description
This sourcebook is the ideal resource to consult when researching Asian markets. It provides full contact details for more than 2,000 business information providers, including trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websites. It is easy to see how it can help improve research effectiveness, it offers an at-a-glance guide to information publishers across nearly 100 market sectors.

Fulltext Sources Online

Fulltext Sources Online PDF Author:
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 1700

Book Description


Books and Periodicals Online

Books and Periodicals Online PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1666

Book Description


Gale Directory of Databases

Gale Directory of Databases PDF Author:
Publisher:
ISBN: 9780787632878
Category : Databases
Languages : en
Pages : 1300

Book Description


Fulltext Sources Online

Fulltext Sources Online PDF Author: Mary B.. Glose
Publisher:
ISBN: 9781573871686
Category : Education
Languages : en
Pages : 1858

Book Description
Aggregator products in FSO include: - DataStar- Dialog- EBSCO host- Eureka- Europresse- Factiva- FirstSearch- GBI- Genios- Infomart- InfoTrac- InSite- LexisNexis- NewsBank- Newscan- NewsLibrary- Nikkei Net Interactive- Ovid- Pressed (EDD)- Profound- ProQuest- Questel- Quicklaw- RBB- STN- International- Westlaw- Wilson Web FSO subscribers also receive access to the Private Zone, a hyperlinked list of publications with free archives available on the Internet. The Private Zone provides access to fulltext back issues of individual publications found in the print edition of FSO.

Resources in Education

Resources in Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1026

Book Description


International Marketing

International Marketing PDF Author: Andrew McAuley
Publisher: John Wiley & Sons
ISBN: 0471897442
Category : Business & Economics
Languages : en
Pages : 354

Book Description
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.

CD-ROMs in Print

CD-ROMs in Print PDF Author:
Publisher:
ISBN:
Category : CD-ROMs
Languages : en
Pages : 1988

Book Description


Modern East Asia

Modern East Asia PDF Author: Conrad Schirokauer
Publisher: Wadsworth Publishing Company
ISBN: 9780618920709
Category : Education
Languages : en
Pages : 496

Book Description
Modern East Asia: A Brief History.