Author: I. M. CrawfordPublisher: Food & Agriculture Org.
ISBN: 9789251039052
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Marketing Research and Information Systems
Marketing Research and Information Systems
Author: I. M. CrawfordPublisher: Food & Agriculture Org.
ISBN: 9789251039052
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Marketing Research and Information Systems
Trends and Innovations in Marketing Information Systems
Author: Tsiakis, TheodosiosPublisher: IGI Global
ISBN: 1466684607
Category : Business & Economics
Languages : en
Pages : 475
Book Description
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Marketing Research and Information Systems
Author: Marketing Research
Author: Bertram SchonerPublisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN:
Category : Marketing research
Languages : en
Pages : 616
Book Description
Handbook of Research on Technology Adoption, Social Policy, and Global Integration
Author: Khosrow-Pour, MehdiPublisher: IGI Global
ISBN: 1522526692
Category : Business & Economics
Languages : en
Pages : 515
Book Description
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
Marketing Made Simple
Author: Paul ReynoldsPublisher: Taylor & Francis
ISBN: 1136432868
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Readings in Marketing Information Systems
Author: Richard H. BrienPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 420
Book Description
Marketing Research
Author: Bertram SchonerPublisher: Huntington, N.Y. : R.E. Krieger Pub.
ISBN: 9780898741605
Category : Marketing research
Languages : en
Pages : 588
Book Description
Marketing Information Systems
Author: Kimball P. MarshallPublisher: Boyd & Fraser Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
Marketing Management Support Systems
Author: Berend WierengaPublisher: Springer Science & Business Media
ISBN: 1461545951
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?