Incidencia de la Cultura sobre el Marketing Relacional practicado entre consumidores y tenderos en la tienda tradicional PDF Download

Author: Dagoberto Páramo Morales
Publisher: Lulu.com
ISBN: 1291523677
Category : Business & Economics
Languages : es
Pages : 159

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Book Description
Este libro es fruto de un trabajo de investigación sobre la contribución que han desarrollado las tiendas de barrio a la economía nacional colombiana.

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Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 304

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Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811990999
Category : Technology & Engineering
Languages : en
Pages : 799

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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author: Baral, Sukanta Kumar
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 330

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Book Description
In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these intricacies has never been more pressing. As we witness the rapid expansion of mobile-based digital healthcare, a fundamental problem becomes evident – a lack of comprehensive research on the industry's structure and dynamics. This gaping void in knowledge is the challenge that Analyzing Current Digital Healthcare Trends Using Social Networks undertakes with groundbreaking academic rigor. This book is a key resolution to this overarching problem, and it is meticulously designed to serve academic scholars seeking to unravel the intricacies of the digital healthcare ecosystem. By delving deep into the web of stakeholders, industry-specific challenges, and regulatory frameworks, it provides a comprehensive analysis that is long overdue. Extensive use of research articles, case studies, and empirical evidence serves as a compass to navigate the complexities of digital healthcare. The ultimate goal is to empower academic scholars with knowledge, bridging the gap between theory and practice.

Author: Singh, Anurag
Publisher: IGI Global
ISBN: 1522503331
Category : Business & Economics
Languages : en
Pages : 378

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Book Description
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Author: Liébana-Cabanillas, Francisco
Publisher: IGI Global
ISBN: 1466651911
Category : Business & Economics
Languages : en
Pages : 393

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Book Description
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

Author: Victoria Guillén-Nieto
Publisher: Peter Lang
ISBN: 9783039116881
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

Author: Anna M. Gil-Lafuente
Publisher: Springer
ISBN: 3642304575
Category : Technology & Engineering
Languages : en
Pages : 463

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Book Description
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1522530134
Category : Business & Economics
Languages : en
Pages : 921

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Book Description
Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466662697
Category : Business & Economics
Languages : en
Pages : 1626

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Book Description
With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.