Author: Lisa GigantePublisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 172
Book Description
Marketing Public Transit
Author: Lisa GigantePublisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 172
Book Description
Marketing Public Transit
Author: Chris LovelockPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Transit Advertising Revenue
Author: Beverly R. SilverbergPublisher: Transportation Research Board
ISBN: 9780309061216
Category : Transportation
Languages : en
Pages : 68
Book Description
Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.
Mass Transit Management: Marketing
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
Book Description
Managing Public Transit Strategically
Author: Gordon J. FieldingPublisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Uses of Social Media in Public Transportation
Author: Susan BregmanPublisher: Transportation Research Board
ISBN: 0309223571
Category : Local transit
Languages : en
Pages : 66
Book Description
TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.
Public Transport
Author: Peter WhitePublisher: Taylor & Francis
ISBN: 0415257719
Category : Transportation
Languages : en
Pages : 232
Book Description
Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.
Marketing Public Transportation
Author: Richard Kent RobinsonPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 122
Book Description
Best Practices for Transportation Agency Use of Social Media
Author: Susan BregmanPublisher: CRC Press
ISBN: 1040084567
Category : Business & Economics
Languages : en
Pages : 334
Book Description
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
A Handbook
Author: Rebecca Elmore-YalchPublisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.