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Author: Yared Embiale Asress Publisher: Independent Author ISBN: 9781805450931 Category : Business & Economics Languages : en Pages : 0
Book Description
competition, marketing skill, and managerial capacity. The study addresses marketing problems of micro and small manufacturing enterprises, focusing only on the manufacturing plant and respective function. The study found out that the micro and small manufacturing enterprises has lack of understanding of setting marketing objectives, lack of appropriate co-ordination between marketing objectives and other objective of enterprises, lack of adequate knowledge about life style and personality of customers, lack of finance, insufficient credit facility, high collateral requirement by financial institutions, no competitive strategy for their business, lack of integrated approach toward pricing strategy and policy, lack of appropriate combination of different tools of promotion, lack of appropriate advertising budget, lack of information about genuine distributors, lack of appropriate planning and strategy relating to transportation, inventory, warehousing and Virtual absence of effective distribution network in the individual unit
Author: Yared Embiale Asress Publisher: Independent Author ISBN: 9781805450931 Category : Business & Economics Languages : en Pages : 0
Book Description
competition, marketing skill, and managerial capacity. The study addresses marketing problems of micro and small manufacturing enterprises, focusing only on the manufacturing plant and respective function. The study found out that the micro and small manufacturing enterprises has lack of understanding of setting marketing objectives, lack of appropriate co-ordination between marketing objectives and other objective of enterprises, lack of adequate knowledge about life style and personality of customers, lack of finance, insufficient credit facility, high collateral requirement by financial institutions, no competitive strategy for their business, lack of integrated approach toward pricing strategy and policy, lack of appropriate combination of different tools of promotion, lack of appropriate advertising budget, lack of information about genuine distributors, lack of appropriate planning and strategy relating to transportation, inventory, warehousing and Virtual absence of effective distribution network in the individual unit
Author: National Research Council Publisher: National Academies Press ISBN: 0309173418 Category : Technology & Engineering Languages : en Pages : 162
Book Description
The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.
Author: Moloy Ghoshal Publisher: GRIN Verlag ISBN: 3656078734 Category : Business & Economics Languages : en Pages : 69
Book Description
Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of quality practices, issues and challenges of MSMEs of Kanpur, India. The focus of the study is to identify the quality readiness of these MSMEs, their contribution to export, the strategic advantages and disadvantages faced by MSME in export. A study was conducted on export oriented leather, plastics and chemical industries of Uttar-Pradesh (India) which was presented at the end of the paper as a case study so as to understand the current quality management practices of these industries.
Author: R. Srinivasan Publisher: Springer ISBN: 9811035903 Category : Business & Economics Languages : en Pages : 140
Book Description
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Author: Moloy Ghoshal Publisher: GRIN Verlag ISBN: 3656078335 Category : Business & Economics Languages : en Pages : 32
Book Description
Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of quality practices, issues and challenges of MSMEs of Kanpur, India. The focus of the study is to identify the quality readiness of these MSMEs, their contribution to export, the strategic advantages and disadvantages faced by MSME in export. A study was conducted on export oriented leather, plastics and chemical industries of Uttar-Pradesh (India) which was presented at the end of the paper as a case study so as to understand the current quality management practices of these industries.
Author: Keshab Das Publisher: Routledge ISBN: 1136704485 Category : Business & Economics Languages : en Pages : 278
Book Description
This book presents a set of analytical and deeply policy-oriented articles on the dynamics of growth and performance of micro and small enterprises in India during the period of reforms. It provides fairly detailed analyses of policy changes for the micro and small enterprises secotr as well as empirical analyses of performance and efficiency of the unorganised manufacturing sector. it examines a range of emerging and persistent complex issues facing this crucial sector including credit, exports, trade regulations, capacity building, subcontracting, clustering, entrepreneurship and rural industrialisation. Focusing on the constraints facing this sector even during the economic reforms, most of the articles analyse how and why special attention, particularly by the state, needs to be paid towards enhancing firm competitiveness. Broad-basing the benefits of policy interventions to the overwhelmingly present yet left out micro enterprises, including rural areas, forms an important concern. This volume attempts to critically examine critical areas of intervention that could open up possibilities of developing a strong micro and small enterprises sector in India.
Author: Charles E. France Publisher: Business Expert Press ISBN: 1606496158 Category : Business & Economics Languages : en Pages : 259
Book Description
Does this sound familiar? You’ve tried to grow your business but have produced less-than-desired results. You’ve learned that your working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. It’s very common that company executives do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors’ advantages and disadvantages needed to build effective growth strategies. Based on 21 case studies and 126 reviews of manufacturers’ sales and marketing practices, this book explains the common pitfalls so many companies experience, and it offers common sense, practicable, and affordable step-by-step “how to’s” for cost and profitability analyses on products and customers. It will help you find prospective new customers, conduct smart market research, and decipher and use competitor intelligence. It also provides guidelines for determining the best combination of sales coverage for inside/outside sales and independent reps and for estimating the cost to implement sales, marketing, promotional, and growth strategies.
Author: Ian Chaston Publisher: Bloomsbury Publishing ISBN: 1137326018 Category : Business & Economics Languages : en Pages : 312
Book Description
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
Author: Yared Embiale Asress
Author: Yared Embiale Asress
Author: Stephen Devereux
Author: National Research Council
Author: Moloy Ghoshal
Author: 
Author: R. Srinivasan
Author: Moloy Ghoshal
Author: Keshab Das
Author: Charles E. France
Author: Ian Chaston