Author:
Publisher: Harvard Business Press
ISBN: 1422157326
Category : Business & Economics
Languages : en
Pages : 96
Book Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
Understanding Marketing
Author:
Publisher: Harvard Business Press
ISBN: 1422157326
Category : Business & Economics
Languages : en
Pages : 96
Book Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
Publisher: Harvard Business Press
ISBN: 1422157326
Category : Business & Economics
Languages : en
Pages : 96
Book Description
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
Marketing Pocketbook
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Marketing Pocket Book
Author: Advertising Association
Publisher:
ISBN: 9781870562737
Category :
Languages : en
Pages : 144
Book Description
Publisher:
ISBN: 9781870562737
Category :
Languages : en
Pages : 144
Book Description
Made to Lead
Author: Karl Sakas
Publisher:
ISBN: 9781537639352
Category :
Languages : en
Pages : 66
Book Description
Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.
Publisher:
ISBN: 9781537639352
Category :
Languages : en
Pages : 66
Book Description
Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.
Marketing Pocket Book
Author: Advertising Association (Great Britain)
Publisher:
ISBN: 9781841160368
Category : Advertising
Languages : en
Pages : 178
Book Description
Publisher:
ISBN: 9781841160368
Category : Advertising
Languages : en
Pages : 178
Book Description
Marketing Pocket Book
Pocket Full of Do
Author: Chris Do
Publisher:
ISBN: 9780578657165
Category :
Languages : en
Pages : 175
Book Description
Publisher:
ISBN: 9780578657165
Category :
Languages : en
Pages : 175
Book Description
Sales & Marketing
Author: Michael A. Kamins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
Book Description
The Marketing Pocket Book, 2004
Author:
Publisher: World Advertisingr
ISBN: 9781841161426
Category : Marketing
Languages : en
Pages : 199
Book Description
Publisher: World Advertisingr
ISBN: 9781841161426
Category : Marketing
Languages : en
Pages : 199
Book Description
Marketing pocket book
Author: Advertising Association (Great Britain)
Publisher:
ISBN: 9781870562553
Category : Marketing
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781870562553
Category : Marketing
Languages : en
Pages :
Book Description