Author: Marcia O'SheaPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 120
Book Description
Marketing Plan for Riverside Community Hospital Home Care
Author: Marcia O'SheaPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 120
Book Description
Medical Marketing & Media
Author: Health Care Market Strategy
Author: Steven G. HillestadPublisher: Jones & Bartlett Publishers
ISBN: 0763789283
Category : Business & Economics
Languages : en
Pages : 377
Book Description
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Health planning reports subject index
Author: United States. Health Resources AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 864
Book Description
Competition in the Health Services Market
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and MonopolyPublisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 844
Book Description
Homelessness, Health, and Human Needs
Author: Institute of MedicinePublisher: National Academies Press
ISBN: 0309038324
Category : Medical
Languages : en
Pages : 257
Book Description
There have always been homeless people in the United States, but their plight has only recently stirred widespread public reaction and concern. Part of this new recognition stems from the problem's prevalence: the number of homeless individuals, while hard to pin down exactly, is rising. In light of this, Congress asked the Institute of Medicine to find out whether existing health care programs were ignoring the homeless or delivering care to them inefficiently. This book is the report prepared by a committee of experts who examined these problems through visits to city slums and impoverished rural areas, and through an analysis of papers written by leading scholars in the field.
The American Contractor
Author: Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986
Author: Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 1490
Book Description
Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954
Author: Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 368
Book Description
Competition in the Health Services Market
Author: United States. Congress. Senate. Committee on the JudiciaryPublisher:
ISBN:
Category :
Languages : en
Pages : 490
Book Description