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Author: Andrew MacLaren Publisher: Goodfellow Publishers Ltd ISBN: 191139620X Category : Business & Economics Languages : en Pages : 246
Book Description
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Author: Andrew MacLaren Publisher: Goodfellow Publishers Ltd ISBN: 191139620X Category : Business & Economics Languages : en Pages : 246
Book Description
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Author: John Thanopoulos Publisher: Business Expert Press ISBN: 1606498657 Category : Business & Economics Languages : en Pages : 243
Book Description
This book presents a new era where the main force for social change, research, education, economic betterment, and even employee happiness is the global enterprise. So many businesses today are “global,” though often with conflicting priorities and potential civilization clashes. Companies may operate in a practically borderless world, seeking ideas and talents globally, but without proper knowledge and preparation, it is one endless struggle. Inside, you’ll learn many global business-related issues ranging from historical matters to the realities of the 21st century—from local cultures to global organizations and from political, legal, and economic topics to accounting, finance, marketing, and management perspectives. This book directs your attention to critical business challenges in addition to the need of corporate governance at all levels. These issues include how it all relates to the environment and the structure of the corporation. Whether you’re already out in the CEO world, or a student in upper-level undergraduate or graduate study, or executive education, this book gives you numerous combinations of how-to-do projects with philosophical perspectives of a new and challenging era.
Author: Sotiris T. Lalaounis Publisher: Routledge ISBN: 1317235703 Category : Business & Economics Languages : en Pages : 546
Book Description
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Author: Tim Hill Publisher: Routledge ISBN: 0429996055 Category : Business & Economics Languages : en Pages : 124
Book Description
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Author: Adrian C. Ott Publisher: Harper Collins ISBN: 0062002791 Category : Business & Economics Languages : en Pages : 246
Book Description
In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.
Author: Vescovi, Tiziano Publisher: Edward Elgar Publishing ISBN: 1800889755 Category : Business & Economics Languages : en Pages : 352
Book Description
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Author: Camilleri, Mark Anthony Publisher: IGI Global ISBN: 1522558365 Category : Business & Economics Languages : en Pages : 429
Book Description
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author: Gerhard Raab Publisher: CRC Press ISBN: 1317018702 Category : Business & Economics Languages : en Pages : 412
Book Description
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Andrew MacLaren
Author: Andrew MacLaren
Author: John Thanopoulos
Author: Sotiris T. Lalaounis
Author: Tim Hill
Author: Michael John Baker
Author: Adrian C. Ott
Author: Vescovi, Tiziano
Author: Camilleri, Mark Anthony
Author: William O. Bearden
Author: Gerhard Raab